Twitter plans to focus on video, creative and business partnerships, according to a June 16, 2010, investor presentation by CEO Elon Musk and new CEO Linda Yaccarino.
Yaccarino, who started as CEO on June 5, told Twitter investors on Thursday that the company is in early discussions with political and entertainment companies, paid services and news and media publishers, according to a source familiar with the matter. To discuss the call of private investors.
None of the major ad companies are recommending that their clients stop ad spending on Twitter, and brands including Warner Bros., Mondelez, McDonald’s and Walmart have already paused and started advertising on Twitter, according to a slide show during the event.
After Musk acquired Twitter in October, many advertisers fled the platform, worried that their ads could be seen with inappropriate content after the company laid off thousands of workers and cut costs drastically.
The hiring of Yaccarino, a longtime advertising executive who previously led ad sales at NBCUniversal, was seen as a sign that Musk is prioritizing digital ads on Twitter.
A Twitter executive declined to comment.
Reporting by Sheila Dang in Dallas; Editing by Jonathan Otis
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