Italy has revolutionized the world through food and especially fashion for centuries. From Versace and Armani to Gucci and Prada, Italy continues to dress an international audience with pieces that emphasize high-quality craftsmanship and innovative designs.
The fashion exhibition “L’Italia è di Moda” is now considered the most Italian place in Seoul – High Street Italia in Gangnam District, South Seoul – giving Koreans a chance to admire some of Italy’s most glamorous and famous clothes.
The exhibition, whose name roughly translates to “Italy is in fashion,” is jointly sponsored by the Italian Trade Agency (ITA) and the Italian Embassy in Korea.
The five-storey High Street Italia building is run by the ITA and the embassy and offers workshops and seminars related to Italian culture, with a gelato cafe and Italian grocery on the first floor.
“L’Italia è di Moda” by Stefano Dominella, President of Unindustria Fashion and Design, the Union of Italian Industry Professionals and Companies, presented a wide range of dresses, some worn by famous Hollywood celebrities and others. The luxury houses mentioned above.
All the clothes are showing for the first time in Korea. Many of the approximately 50 pieces on display were purchased at auction.
At the opening of the exhibition on Wednesday, Dominella said: “Hell has emerged as a city of status on a global scale, and there is no doubt that it will become a fashion capital in the next few years.” “I am very grateful and happy to be able to hold this exhibition in Seoul.”
Federico Failla, the Italian ambassador to Korea, said, “This exhibition is not only meaningful in terms of business, but also artistically.” “And Korea is a very big market for Italy in terms of fashion exports.”
According to a Morgan Stanley report, total spending by Koreans on personal luxury goods rose 24 percent year-on-year to $16.8 billion.
With K-pop stars like BTS’s Suga for Valentino or NCT’s Jaehyun for Prada as ambassadors, it’s no surprise that many Italian media have reported that Korea has become a major market for the Italian fashion industry.
The clothes on display are timeless examples that serve as archival records in fashion history.
These include a 1955 white empire-style organza dress embellished with mother-of-pearl and rhinestones by Italian fashion designer Fernanda Gattinoni (1906-2002) designed especially for Audrey Hepburn, who she wore in the 1956 film “War and Peace.” ); In the year a 1994 folded black and red Moschino dress with a hand-painted cow image; And in the year
“L’Italia è di Moda” continues until February 12. High Street Italia is open every day except Mondays and Tuesdays from 11am to 8pm and the exhibition is free to all.
By Shin Min-hee [firstname.lastname@example.org]