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Fashion movement from history to modern times
Fashion activism is a socio-political movement that has the potential to positively impact society, economy, politics and the environment. Fashion designers use their skills to improve and change the current social, political, economic and environmental conditions and become more innovative. When we think of fashion activism, the first thing that comes to mind is the name of Mahatma Gandhi, who inspired Khadi and independently promoted indigenous Indian fabrics and discarded British factory-made clothes.
At the same time In 1943, they discussed the social exclusion of the Mexican American community in the United States and the riots in Los Angeles, wearing turbans, overcoats, and wide-brimmed hats. It gave Mexican American youth a sense of group and a powerful cultural identity. During the black freedom struggle, black women activists created dresses and hairstyles with denim clothes. In the year In 1996, black politics took a new form with the formation of the Black Panther Party and its members’ rhetoric. It includes hairstyles made from afros and cornrows and clothing such as bell bottoms, flared pants and mini skirts. Their protest and powerful image of the black community has inspired many people around the world over the years. To show her solidarity with the Black Lives Matters movement, famous American singer Beyoncé dressed her dancers in Black Panther inspired party dresses during one of her 2016 performances.
In the year The ‘Who’s Who of London Fashion Week’ 2017 featured a number of designers who expressed their political views on Brexit and Donald Trump in their collections. At Paris Fashion Week in Spring/Summer 2014, provocative designer Rick Owens explained the concept of body diversity and came up with the inspiring idea that “we are beautiful in our own way.” Another designer, Lucy Orta, combines clothing design with human anxiety when she designs migrant clothing that can be folded together to form a tent.
Fashion movement by designers and big brands
Legendary designer Stella McCartney’s strong views on animal rights and sustainability have led her company to source and develop eco-friendly products and create a unique brand position in the fashion world. Designer Vivienne Westwood has spoken provocatively on climate change, climate migration concerns, and more, and collaborated with various Environmental Justice Foundation groups. Global luxury group Caregiver’s focus on environmental profit and loss accounts, Patagonia’s funding of environmental activists around the world, Louis Vuitton’s freedom of expression for its top management on issues of racism and immorality, and controversial African-American designer Virgil Abloh’s ready-to-wear Louis Vuitton menswear A line art director is just a few examples of big brands and their global reach.
Fashion movement in post independent India
The Indian fashion movement in the post-independence era is mainly associated with the revival of handicrafts, women’s empowerment and the subsistence generation. Kamaladevi Chattopadhyay, Pupul Jayakar and Ella Bhatt directed the show. Later Laila Tyabji (Dastkar), Jaya Jaitley and Ritu Kumar contributed significantly to the same cause. Now we have fashion designers like Uma Prajapati (Upasana Studio), Kriti Thula (Dudelej), Odisha designers Lipsa Hembram (Galang and Gabaan) and Pankaja Sethi who are providing meaningful solutions to issues like sea pollution, cotton farmers in modern India. ‘Anxiety, Waste Management, Tribal Art and Livelihood Protection. Even fashion institutes like National Institute of Fashion Technology, Bhubaneswar launched a viral campaign on ‘Sustainable Fashion’ under the thought leadership of Dr. Binya Bhushan Jena which got attention and advice from Indian Parliament. The institute has showcased 11 natural fiber producing plants and 62 dyeing plants on its campus to introduce and promote the concept of ‘Farm to Fashion’ to integrate sustainability into the entire fashion value chain.
Fashion activism and Gen Z
Indian fashion activism is bright with Gen Z fashion activist Aishwarya Sharma (Founder of Figuramoda), who was India’s only digital influencer and activist whose content focused on how fashion can be used for social impact and awareness, climate change and women’s rights. In the year You are invited to the famous forum COP 27 (United Nations Climate Change Conference) held in Egypt in November 2022. Aditya Mayer, another Gen Z sustainable fashion activist with 52,000 Instagram followers, has used the platform for deep discussions about fashion in terms of sustainability, race, ethnicity, gender, sexuality, social and economic status, India’s agrarian crisis, colonialism and pluralism. Additional issues. Aditya said, “Consumer education, workforce empowerment and corporate accountability/backed by government regulations will change the future of fashion. We have every reason to hope that the fashion movement is headed in the right direction to bring about positive changes in the fashion business, society, environment and governance.
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