The Internet, as businesses commonly know and use it, is over by 2022.
Generative artificial intelligence (AI) has transformed the data ecosystem companies have previously operated in, creating new opportunities – but opening the door to more threats than ever before.
“Misinformation and misinformation can be a company killer,” Wasim Khalid, CEO and founder of intelligence platform Blackbird.AI, told PYMNTS.
“Threat intelligence solutions and cyber security measures must take into account the growing impact of the fraud potential of a new generation of audiences,” he added.
This is because conflicting business narratives on the web and online media platforms can create a near-existential industry-agnostic risk before companies are aware of the damage being done.
Understanding the conflicts between counter-narratives and the dangers they cause is of increasing importance.
Publicly traded companies, for example, lose $39 billion a year due to stock market losses related to misinformation, compared to $78 billion lost annually worldwide.
This makes it critical for organizations to eliminate the clues by controlling what they can control.
Read more: Artificial AI factories are spreading misinformation.
Repetitive affirmations form awareness
While the concept of misinformation and “fake news” originated primarily in the political arena, in the years since, its influence has slowly but surely permeated the business landscape as bad actors seek to exploit any available vulnerability.
The rise of social media has made it easier for scammers to reach a wider audience. Strategies, incl Market fraud Plans are in development.
“It doesn’t matter if you’re talking about brand name, or national security, or supply chain risk, or threat intelligence — and everything in between — there’s this idea of narrative and counter-narrative,” Khaled explains.
And the impact of today’s information environment on this dynamic has been a confusing issue for leaders who are used to knowing and even controlling what is said about them.
In the past, decision making was based on keyword analysis, mention count, and sentiment analysis, but these methods lacked the diversity and integrity required for proper strategic planning.
Companies live and die by the impact of AI, a fact that is only set to accelerate. Khaled said for PYMNTS, organizations that win businesses must anticipate the inherent pitfalls of today’s fast-moving information landscape by leveraging new tools to manage risk and accelerate growth.
Make decisions honestly
In today’s rapidly evolving world of fake news and misinformation, the need for a comprehensive technology solution is becoming increasingly apparent.
Recognizing the damage that misinformation and disinformation can do to the public and private sectors, Khaled created Blackbird in 2017 – where “fake news” was more prevalent than corporate misinformation and commercial fraud.
“We want to build technology that can alert security teams and data analysts in a way that’s better than what they get from traditional threat detection tools and media monitoring platforms,” he said.
The years since then have proven the validity of his thesis and product market, and the company has a $20 million Series B Funding two weeks ago (June 15) as reported by PYMNTS.
The way Blackbird’s risk assessment platform works is by looking at millions of posts across multiple platforms, across keywords, sentiment checks and pages, to synthesize the dominant narratives and their content.
look out: OpenAI takes aim at ‘Hallucinations’ as more businesses integrate AI
“Perhaps for a car manufacturer, the narrative they can fight is, ‘All electric cars are more environmentally harmful than traditional fuel sources and run on a dirty grid,’ and we’ve been able to see that. How the narrative flows across the information network,” Khaled explained.
Access to this knowledge enables organizations to make rapid and strategic decisions in business-critical contexts moving forward with “confidence and integrity.”
“It’s important to know how fast a narrative is spreading and where it’s going,” he adds.
Continuing the car metaphor, when asked about AI regulation and its impact on today’s innovation ecosystem, Khalid explains that AI companies should consider any regulation because it plays the same role as “brakes and airbags” in cars.
“What makes cars work, and makes people do it, is to drive those cars faster and even safer – it allows you to drive faster in the right safety lanes,” he says.
Still, until regulation is enacted, “Pandora’s box has been opened.” AI is truly powerful, and AI-driven computational propaganda will be through the roof. The tail wags the dog now: Things happen online first and then trickle down to real life.
As both AI and the realities of tomorrow’s operating landscape continue to evolve, it is critical for organizations to ensure that they are strategically positioned to respond to the threats and crises that change—and the developmental changes they create.
“With all of these topics doom and gloom – it’s important to remember that we don’t live in a post-truth world. The truth still exists, and it still matters,” says Khalid.