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Cotton’s natural fiber is being explored at the Fashion for Good Museum at the intersection of fashion, art and culture.
This month, the Amsterdam-based interactive museum unveiled the exhibition “Knowing Cotton Otherwise,” which examines the relationship between cotton and fashion, the fiber’s role in global cultures, and the ongoing innovations driving the cycle.
Mixing styles and stories, fashion for good curators Alexandra Westwood and Sophie van Duren, with the support of researcher Musok Nalwoga and artist Sophie Duale, illuminate the little-known stories behind the fiber, while visitors learn about the history of cotton, its modern challenges and its role in fashion innovation.
Like cotton, the fair is presented in different stages, which grow throughout the year. Local artists are invited to present this growing narrative of “connected and intertwining works” about cotton and its impact on the planet and people.
The first season features artists Benoit Gilles Michel, Caitlin Courtney Chong, Mario Gonsalves, Niño Divino, Noah Cohen, Nsimba Valen and Tasio Bidegain, as well as the OSSO Archive, Studio Papa and The Gang is Beautiful, all of whom support and contribute to each other. Projects.
From fashion to creatives, Oritain and Oficina+39’s creative solutions, artists also used on the plantation, show how innovators are solving some of the most challenging aspects of cotton production, from origin and traceability to dyeing and water use.
“The exhibition invites conversation, encourages play, and evokes wonder in an atmosphere that inspires gathering, exchange and empathy. The combination of art, design and science creates a colorful and interactive space that allows visitors to explore, absorb and reflect on their experiences through public and educational programs to delve deeper into these topics, Fashion for Good said.
The Fashion for Good Foundation opened the museum in 2018 as a platform for change makers and clothes that can have a positive impact on people and the environment. Previous exhibitions have focused on the industry’s water use and the role of global fashion weeks in production. “Knowing Cotton Otherwise” will run for a year.
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