Is yellow the new pink? Gen Z doesn’t seem to think so.
Despite trendsetters’ best attempts to market “Gen Z Yellow” to their target audience, the generation’s so-called slurred color isn’t showing much — and pales in comparison to “millennial pink.”
Laurie Pressman, vice president of the Pantone Color Institute, told the Post that “society has imposed canary color on Gen Z,” while the pink that preceded it “came naturally.”
“[That is] Another reason why the influence of Gen Z yellow and millennial pink has faded,” Pressman said in an email.
Seduction aside, the sunny shade isn’t universally appealing either.
“This might be easy, but honestly, Jen Z yellow isn’t very wearable — I’d go so far as to say it’s scary,” Kendall Baker, a trend forecaster who boasts more than 31,000 followers on TikTok, told The Post. “Most dressmakers don’t walk up when they see a bright yellow dress on the rack. This color takes a bit of teaching to get the hang of it.
Meanwhile, millennial pink has caught on with the masses and has been adopted into all walks of life – from fashion trends to restaurant decor – and Pantone’s 2016 Color of the Year was named “Rose Quartz”.
Gen Z Yellow – similar to Pantheon’s 2021 Color of the Year – debuted in 2018 as the youngest generation. In 2017 it was at the now defunct Man Repeller site. However, experts say that her color still struck a chord with the masses as a dusty rose shade once – and still does.
“In 2018, the entire Internet probably looks like the inside of a banana,” writes author Haley Nahman, citing yellow objects like mustard bottles as inspiration.
But her prediction did not wait for the pink wave.
TikTok’s obsession with Barbiecore is taking cues from Margot Robbie’s never-ending obsession with pink in the upcoming “Barbie” movie, Kim Kardashian, Megan Fox and Lizzie, all in Instagram snaps and on the red carpet.
Even Pantone seems to be dabbling in magenta eight years after “Millennium Pink” entered the mainstream. Viva Magenta has been crowned Pantone’s 2023 Color of the Year and has been described as “bold and fearless”.
If everyone seems to be thinking pink, they’re right. According to data from French fashion trend forecasting firm Heuritech, pink – along with green and orange – is set to dominate fashion over the next 12 months.
But the yellow not only drowned in a wave of bubbles, it was “easily successful” than its Rossi counterpart, a company spokesperson told the Post.
But fashion forecaster Mandy Lee, known online as @oldloserinbrooklyn, isn’t convinced. Yellow said “I didn’t really go out”, just never had the time.
“I don’t see yellow being sprayed enough on the porch or in mainstream fashion,” the content creator told the Post, noting that any color isn’t rejected by Gen Z.
A color can be difficult to pin down on Gen Z, whose “individual” mentality is more than their style. Forbes calls them “brand agnostic.” When it comes to decorating themselves, they prefer pieces that “relate to their individual personalities and express who they are” rather than following what’s in fashion.
If they are not faithful, how can they be defined by one color?
“While millennials want to come together to create change,” says Pressman, “Gen Z is very individualistic in style, and we live in a time where it’s all about unique identities and personalized self-expression.”