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Oliver Peoples Jet sets the golden age of travel in the nineteen sixties, with this campaign featuring the Southern California-based eyewear brand’s fall collection alongside characters influenced by ’60s pop culture figures. Driven by the allure of air travel throughout the decade, visuals inspired by the new vintage-inspired Oliver Peoples Acetate Frames. Shot by fashion photographer Yulia Gorbachenko and filmed by emerging director Eva Dolezalova, the story takes place in the iconic TWA flight terminal. Notably, this New York architectural icon was first commissioned by Howard Hughes and designed by the visionary Aero Saarinen.
Nineteen Sixties celebrates the excitement surrounding early commercial aviation as well as the 60s vibe that inspired Oliver Peoples. The campaign captures the charming characters as they pass through the airport. With the arrival of the dashing actor and the beautiful actress ‘Roy and Sofia Hart’, the star-power scene is set amid waves of paparazzi and adoring fans. Moments later, the pilot ‘Willa Viper’ and her crew walked down a corridor that offered a spectacular line of sight. Rock star, ‘Skinner ‘Ray’ Jones’, bows down the stairs with guitar in hand, and socialite ‘Cindy Sunset’, pops out of phone booth to watch. As Ad sets the story into motion, the lives of all these characters collide.
The campaign is the first sign of the two new styles from the names of Cassavete and Merceaux in the Nineteen Sixties collection, which appeared on the actor and actress. Cassavetes features an oversized circular lens shape with a keyhole bridge. There is a deep corner bolt on the acetate and a unique filigree core wire, board and hinge all inspired by the decorative patterns on antique leather bound books. Merceaux applies those striking features — including angularity — to a distinctly rectangular figure. Influenced by the style of the 1960s, the frames of this new collection are defined by a bold aesthetic. The looks take cues from some of the famous artists, musicians and writers of the day and the eyewear they wear.
Merceaux is clearly seen in the campaign when the sunglasses are lost by one of the main characters. The frame is thankfully restored, and details further explored. The pace picks up especially quickly – and not every character makes it to Los Angeles. Alongside this, cinematic nods to North by Northwest and Catch Me If You Can and contribute to the storyline connection between the 60s, Oliver Peoples and the subcontinental Savoir Price. The Fall 2022 campaign, Nineteen Sixties, will launch globally on September 22, 2022.
Eva, who is represented by Ridley Scott RSA Films for advertising and content, commented: “Oliver Peeples exudes a timeless aesthetic that resonates and applies to my visual approach and films, but the fun factor is light humor. We use it. We wanted to show the optical value of old Hollywood, TWA with aviation tycoon Howard Hughes, glamour, refinement, socialite girls, rock stars and the general character of that era then and now.
’19 Sixties’ marks Oliver Peoples’ second collaboration with Eva, who helmed “Tournament 1987” and launched the brand’s first-ever sports collection.
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