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noIt is well established that one of the most pressing issues in fashion and sustainability is the misuse and overproduction of clothing. A lot of clothes are made, a lot of clothes are bought and many of us keep clothes that we don’t wear. The net result is far more clothes being thrown away – a recent report found Australians throw away 10kg per capita each year.
Organizations like the Ellen MacArthur Foundation have been advocating for the circular fashion industry for years to combat these shocking levels of waste. A key pillar of this is the recent rise in popularity of resale and rental platforms such as Vestiaire Collective, Depop, The Real Real and AirRobe.
According to Justin Porteri, Head of Sustainability at Depop, “Fashion resale… reduces waste, and reduces demand for ‘new new’. In the year By 2020, according to a report by McKinsey & Co, if fashion is to meet emissions reduction targets, resale will need to account for a much larger portion of the industry.
From Stella McCartney to Patagonia – Despite the current acceptance of resale by businesses in the fashion industry, there is no evidence that the increase in resale has led to a decline in the overall production of new clothing. (Although Patagonia told Vogue Business the goal was to eventually replace new products for the resale platform).
Additionally, the rise of #thrifthauls — a trend that features the purchase of large quantities of gay clothing and traction on social media — has sustainability advocates questioning whether the popularity of resale is starting to resemble fast fashion consumption, focusing on more toxic ingredients. On trends and constant innovation. “We know there’s no shortage of clothing in the world … and while resale is one solution, we know it’s not a silver bullet,” Porteri said.
To address textile waste in general, fashion businesses need to develop systems to capture, repair and reuse garments alongside circular models to prevent unnecessary overproduction.
While these solutions are structural, it’s also something any shopper can do with a smart eye on reselling clothes so they can buy items in exchange for new pieces, making a little extra cash in the process.
Take care of your clothes
If you don’t want to wear clothes because they’re damaged, dirty, or smelly, no one else will want to buy them. “Washing and caring for your clothes can go a long way in maintaining their value,” says Beth Glancy of Aerorobe.
For designer shoes and handbags, the original packaging of the items contributes to the resale value, said resale platform Vestiaire Collective, a spokesperson. They emphasize the importance of proper storage before selling a piece. “Avoid prolonged exposure to sunlight, especially leather, avoid harmful chemicals and use a dust bag for storage.”
Make your items fair
When it’s time to sell an item of clothing, “like all good marketing, listings with great pictures and specifications will move quickly,” Glassey says. “We’ve seen a lot of amazing designer clothes being sold at high prices because the pictures don’t do the item justice.” It warns photos with “bad lighting, wrinkled clothes” or insufficient number of frames.
In addition to using multiple images to show the garment from different angles, Vestier recommends taking close-up images of important features, such as the brand name or size label, and possible areas of damage.
When writing descriptions, opt for more detail, not less. Including the outer and lining material, whether or not the fit is true to size, extra features like pockets or French seams, and garment measurements when lying flat.
A detailed listing ensures that your buyer knows exactly what they’re getting so the piece doesn’t end up where it used to be, unworn under the shorts or on its way to the trash.
Sell ​​for the season
Another thing to keep in mind when selling second hand items is that it takes time. Vestiaire says seasonally appropriate pieces sell out quickly. They also recommend listing items at the beginning of the month and at the end of the week. “Most sales happen in the first half of every month. Sunday is our community’s favorite day to shop. If sellers make sure their items are online at the right time, they sell quickly.”
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