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When I was young I was obsessed with everything. My scene Online game. My Show Barbie is an American fashion doll series released in 2002 by Mattel. I played My Show: Room Makeover, Barbie’s My Show With Amazing Nails, and My Show: Marketplace Almost every night until I could hardly open my eyes. With these online games you can decorate the bedroom in different ways, paint and design your nails and go shopping before trying on the clothes.
Recently, I met fashion designer Gala Marija Vrbanic and remembered the hours I spent on it. My scene A website where all my favorite games are hosted. Because Vrbanic is known for creating digital clothing that consumers buy online and then wear in full.
Blurring the lines between the real and virtual spheres, her company, Tribute Brand, is the first direct-to-consumer digital fashion brand. Tax is on virtual reality (VR), augmented reality (AR) and, for some projects, NFTs. This technology is moving beyond fashion to industries like real estate and aviation.
For example, a $7 million mansion in Miami was recently sold along with a rare piece of real estate – an exact copy of MetaVas packaged in NFT. The aviation industry is entering the metaverse and using AR and VR to train its workforce to “bring the complex environment of the aircraft to life.”
New opportunities to own a home in Alpha City (the land of the metaverse where a NFT-connected home is located) trying to dress up My scene Character, and being able to simulate flight without any associated danger, the world of AR and VR is endlessly fascinating.
What does the future of this technology mean for these industries? And where do NFTs come in?
Training the aviation industry
A new report from the International Air Transport Association (IATA) has identified technologies that are changing the aviation industry for good. The report covers automation, blockchain, robotics and 5G, as well as VR, AR and the metaverse.
AR, VR and Metaverse will play an important role in training and maintenance in the aviation industry, according to IATA. These technologies can be used to create digital twins of physical space, allowing trainees to have a “continuous sense of the environment from real-life”.
For example, Boeing uses VR to train its crew on operations from takeoff to landing. So far, Boeing is using this method only for astronauts, but in the future, it looks at the potential of other aviation professionals.
The future of the aviation industry
Advances in technology keep aviation professionals from stepping on a plane until they are fully trained. But the possibilities of technology go beyond training and can be used to identify flight hazards.
Using 3D scanning and sensors, maintenance, repair and operations professionals can use AR and VR to catch potential problems with an aircraft before flight and learn how to fix them. Even minor issues like scratches can be easily identified.
The endless possibilities of the metaverse are being explored in aviation as well. Aviation leaders Airbus and HeroX have launched a mass media campaign titled “Metaverse and the Future of Flight”.
The campaign received 60 entries, of which there were five winners. One winning entry came from Silicon Harlem, which proposed that people buy NFTs for apps to “register, experience and enjoy journeys through artificial reality, virtual reality and the metaverse.”
The entries came from individuals, groups and companies, and all represented how new technology could improve the future of the industry and address old concerns about proper training and safety. Likewise, during the pandemic, the fashion industry had to make changes for safety reasons, which is why virtual showrooms and catwalks were introduced.
Cyber fashion
Vrbanik’s company’s Tribute brand was inspired in part by a fascination with “hypebeast culture,” which describes people who collect luxury clothing to increase their social status. And after talking to big names in the industry like Jean-Paul Gaultier, Vrbanik realized that not every person or brand cared about carrying his stuff. They wanted to use it for social media.
Vrbanic hired people with backgrounds in fashion, CGI 3D modeling and coding to create digital masterpieces. And while designing clothes online may seem like a simpler process than sewing, cutting, and sewing clothes, the company had to follow the same fashion principles as other traditional brands.
By using pixels instead of textiles, the brand sells zero-waste and inclusive parts. These are items of clothing that you would never see on people walking down the street – in high fashion cities like New York – or on people at fashion week. According to Vogue, the clothes offered by Tribute are, in the words of devotees, “perfect Instagram bait.”
The brand’s fashion defies the laws of physics. But how does it work? Using the same 3D software that many physical fashion designers use, Vrbanik and Filip Vajda, head of Digital Fashion for Tribute, previously created digital patterns for realistic clothing.
To get digital apparel from Tribet, customers enter a photo of what they want the digital body to be posted on. So, once the software-designed shirt, dress, or pants are complete, Tribute uses software to accurately position the item on the customer’s photo.
While the entire process can take up to five hours, Vrbanik says the technology will continue to improve until customers can get their clothes right away.
Mixing physical and digital using NFTs
In the past, the Tribute brand has partnered with other companies to bring digital and physical connectivity using AR. In the year In 2021, The Dematerialized partnered with an apparel company to include six NFTs and multiple levels of “shopping experience.”
The first phase was a standard seller-to-buyer experience where a customer buys clothes online. It came with an online version that was only shared as an audio file until the physical garment was delivered to the buyer as a digital version. The second season brought the audio file to life with an enhanced version – brighter and more detailed – of the physical suit. And in the final chapter, consumers can “wear” a digital version of the garment, as an AR-powered app from Tribute “places” the garment on the body.
They call this the “phytial drop”, and many think that it represents the fashion of the future. With Tribute you can be right as all digital clothing is currently sold on their website.
What developments in cyber fashion represent
According to a UK consumer clothing survey, 1 in 3 women consider a piece of clothing “old” after one or two wears. So, if one wants to continue making fashion statements online, Tribute is a zero waste option.
But beyond cyberfashion being a more sustainable shopping option, Tribute represents the way we spend our time. According to a survey from the Pew Research Center, 31 percent of American adults are constantly online and 85 percent report going online every day.
The pandemic has caused a dramatic shift in consumer behavior, especially when it comes to shopping. During an economic crisis, many turn to online shopping to cope. This is called the lipstick effect, and impulse purchases help consumers temporarily escape their problems and treat themselves to “good quality, long-lasting products.”
And what’s more durable than computer wear? The answer could be the digital home.
Metaverse cities
What is the Metaverse? That’s it… almost a year old question. In October 2021, Mark Zuckerberg announced that Facebook would be called Meta, explaining that the Metaverse represented the future of technology.
In another Thomas Insights article, “meta,” meaning beyond, and “number,” which comes from the word “universe,” basically describe an iteration of the Internet that connects everyone in a “universal and fully immersive 3D space.” Nowadays, virtual worlds where people can work and interact.
While Zuckerberg’s metaverse is still a work in progress, earlier this month, Reflection Manor, a project he created, sold a $7 million mansion in Miami with NFT’s digital twin. The home is 6,000 square feet and has six bedrooms and additional bathrooms and a game room.
The first home was sold as an NFT
Mansion’s NFT version will eventually, be placed in the Metaverse – once Alpha City is up and running. And thanks to AR and VR, Alpha City lets users open businesses, attend meetings and events, and even go on dates. All in a digital universe.
“We wanted Alpha City to feel like an elevated extension of the real world, a digital environment that seamlessly blends into real life,” said Jorge Guinovart, the real estate developer behind Reflection Manor, and property owner Juliet Silver.
Other companies want to do the same mix.
Do businesses need a digital twin?
Virtual property and real estate are nothing new, but it’s a world where you can literally relax in your physical home and figuratively feel like something out of this world in your digital home. But which companies can apply this to their offices?
Many businesses moved away during the pandemic. This means employees can no longer physically mingle or feel the sense of camaraderie that comes from just being in the same room. To combat employees who feel discouraged or lonely, many companies organize virtual activities like paint nights and Friday happy hours.
As remote and hybrid work seems here to stay, businesses are moving beyond color into the metaverse. Online world-building businesses like Teamflow and Virbela allow employees to create replicas of their offices where they can gather from home and hold steaming office coffee together.
Microsoft is planning future immersion slots for its employees in the messaging app. And startups are also getting in on the trend. Companies building these digital offices are avoiding high real estate costs while enabling more collaborative social interactions.
These virtual spaces aren’t perfect, at least not yet. They can be confusing for employees to learn how to use them properly, and they’re not exactly office twins. But it allows for spontaneous conversations away from Slack and Microsoft Teams, where you mostly communicate via text.
As technology advances, this connection becomes more seamless. And if Zuckerberg is right about the tech future of the Metaverse, more NFT-connected homes and digital twin offices will start popping up.
The future of AR, VR, and the metaverse is vast and bright — but often not as bright as the colors I choose for myself. My scene Characteristic nails.
Image credit: YAKOBCHUK VIACHESLAV / Shutterstock.com
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