A drop of tomato sauce has now become an ‘adult fashion statement’

Date:

Share post:

[ad_1]

Stained for sustainability: Heinz has teamed up with vintage fashion retailer Thread Up to save the world from fast fashion.

Thread up/offer

Stained for sustainability: Heinz has teamed up with vintage fashion retailer Thread Up to save the world from fast fashion.

In a scene from Zoolander, a model walks down a city street, vintage couture clean but with red paint on her left shoulder – it’s tomato sauce, and it’s there on purpose.

Is it Indecent 2.0? No, it’s Heinz.

According to UK tabloid Daily Mail, the UK condiment – and bean – brand has teamed up with an American fashion resale brand to sell dirty clothes as a fashion statement rather than poor table manners.

A “fashion collection” consisting of 157 second-hand clothes, including high fashion and streetwear, each “tainted” with red sauce to celebrate the awesomeness of spilling your tea on something you paid a lot of money for.

Read more:
* Locals are changing men’s clothing: ‘The Kiwi man is more confident, doesn’t box as much.’
* Fast fashion is ‘evil and immoral’ – here’s how some designers want to change that
* Dunedin: Guide to New Zealand’s Most Fashionable City
* The five best tomato soups

Heinz spokeswoman Alyssa Cicero told the Mail: “We saw an opportunity to see the stain on clothing as another iconic brand and change the narrative from dirt to statement.

Heinz means stains... and splotches, and responsible fashion.

Submitted by ThreadUp

Heinz means stains… and splotches, and responsible fashion.

The clothes are sold through Thread Up, and include pre-loved t-shirts by designers Hilfiger, Gucci and Michael Kors, as well as a white ribbed gauche dress by Yves Saint Laurent.

Fast fashion – low-quality, high-volume clothes sold at low prices – was branded “evil and immoral” by Kiwi designer Kate Sylvester last year.

According to Thred Up, buying second hand can offset the environmental impact of the fast fashion industry by around 454,000 tonnes of CO2e annually.

So, will you be rocking the contaminated top for the environment?



[ad_2]

Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

spot_img

Related articles

New Soundboard Review: Pricing is Not Always the Only Criteria

I actually first read this as alkalizing meaning effecting pH level, and I was like, OK I guess...

Technology Will Help Keep Your Smartphone from Becoming Obsolete

I actually first read this as alkalizing meaning effecting pH level, and I was like, OK I guess...

Hottest Wearable Tech and Smart Gadgets of 2022 Will Blow Your Mind

I actually first read this as alkalizing meaning effecting pH level, and I was like, OK I guess...

Things to Look For in a Financial Trading Platform Environment

I actually first read this as alkalizing meaning effecting pH level, and I was like, OK I guess...