The new fashion brand that wants women to ask for space

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Fforme Viv jacket, $3,800, and Kara pants, $890, part of its first edition that launched this fall.

Double f In Fforme, the new clothing label offers a capsule-style collection of structured classics, which stands for “basic and infrastructure” and highlights the brand’s core ideas. Co-founders Nina Khosla, a product designer for startups, and Laura Vazquez, who has worked in womenswear for more than 25 years, wanted to create a new line that would empower women to dress with confidence — or, as Forum creative director Paul said. “The space around them with architectural volumes,” Helbers says.

Sarah sweater, $1,950, and Ava dress, $1,800. Fforme.com

Fforme’s first edition of 29 pieces, all made in Italy, includes a cropped cashmere jacket, a merino cap skirt and high-waisted wool trousers. Helbers, who previously designed menswear at Maison Margiela and Louis Vuitton, thinks customers will be especially drawn to the double-faced wool coat, with its elegant shoulders. “This is a piece that many women will enjoy wearing,” says Helbers. Fforme.com.

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