The Small Business Development Center announced the fall training program

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The Arkansas Small Business and Technology Development Center offers 15 additional trainings in technology, finance, marketing and management to small business owners and entrepreneurs starting new businesses in Northwest Arkansas. The fall schedule includes both virtual classes and in-person training at the co-op in Bentonville. Classes and workshops cover topics requested by ASBTDC clients and are led by regional and national expert advisors.

Visit ASBTDC for more information or register today!

September

September 8, noon to 1 p.m
Beginner SEO – Collaborative Learning Lab U
Learn the basics of search engine optimization
Instructor: Rachel Mears, Technology Consultant

September 14, 2-3 p.m
Prepare loans and investments – online
Find out what banks and investors are looking for when considering your loan and what factors can increase approval
Instructor: Scott Lacy, ASBTDC Financial Advisor

September 15, 9 am to 2 pm
Financial Boot Camp – Collaborative Learning Lab U
A four-hour, in-person session covering the basics every business owner or manager needs to know
Instructor: Scott Lacy, ASBTDC Financial Advisor

September 20, noon to 1 p.m
20 ways to market your business – online
Brainstorm new elements to add to your marketing strategy and think creatively
Instructor: Melissa Forziatt, Marketing Consultant

September 21, 10-11 am
Excel Workshop: Basics 101—U Collaborative Learning Lab
An introduction to spreadsheets and the basic concepts of Excel
Instructor: Chris Case, Management Consultant

September 21, 11 a.m. to noon
Key customer service skills your business needs to know – online
Instructor: Carolina Mejia, ASBTDC Bilingual

September 21, 1-2 p.m
Managing People – Collaborative Learning Lab U
Understand the four basic elements of management
Instructor: Chris Case, Management Consultant

October

October 6, 10-11 am
Excel Workshop: 201 – Online
Excel’s time-saving features: shortcuts, formulas, filters and macros
Instructor: Chris Case, Management Consultant

Oct. 6, 2-3 p.m
Leadership 101: Improving Performance by Understanding Behavior – Online
Understanding Behavioral Patterns Using the DISC Profile
Instructor: Chris Case, Management Consultant

October 17, 10-11 am
Working with Gen Z: Understanding, Retaining, and Leading to Success — Online
Instructor: Chris Case, Management Consultant

October 18, noon to 1:30 p.m
Boosting holiday sales with affiliate marketing – online
Learn how small businesses can increase their marketing power without increasing their marketing budget
Instructor: Melissa Forziatt, National Marketing Consultant

Oct. 18, 1-3 p.m
Starting a Business in Arkansas – U of A Cooperative Learning Lab
Essential start-up standards, legal business structures, regulations and licensing and credit
Instructors: Ryan Crawford of Arvest, Lori Lieblong of ASBTDC, Cal Rose of Wright, Lindsey Jennings

October 19, 10-11 am
You need a website for your small business – what to know and what to do – online
Platforms, budgets and FAQs
Instructor: Nathan Allen, ConcordAdams

Oct. 26, 9 a.m. to noon
Marketing Boot Camp – Collaborative Learning Lab U
Intensive, hands-on small business marketing training
Instructor: Lindsey Ramsey, Marketing Consultant
* Fee: 35 dollars

October 27, noon to 1 p.m
Google My Business – Collaborative Learning Lab U
Find out why this tool is one of the most important tools for your small business
Instructor: Rachel Mears

November

November 7, 10-11 am
Managing conflict in relationships and the workplace – online
Dealing with conflict with productive outcomes
Instructor: Chris Case

The Arkansas Small Business and Technology Development Center is part of the Department of Economic Development and provides one-on-one confidential counseling and guidance to support small businesses and entrepreneurs in the Northwest Arkansas region.

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