September fashion news to read ASAP


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Of all the months of the year, September (and February) are the busiest, most hectic times in fashion. The main reason is that designers are showing next season’s collections – in this case, Spring/Summer 2023 to be exact – to a large crowd of buyers, stylists, editors and other tastemakers eager to see what’s new in clothing and accessories. . In this period, other information can be easily lost in the driver, which is why TZR gathers the most important fashion news that you should know for September. In addition to following the plane scenes, there are other useful tips.

For one, LOEWE reopened its iconic store in Soho this month after an extensive renovation, inviting shoppers into its fun and attractive space to shop. Trendsetter and model Elsa Hosk, meanwhile, launched her own fashion label HELSA (ahead of other model-led launches such as Gigi Hadid’s guest house knitwear brand). Elsewhere, Gucci tapped singer and Grammy winner Billie Eilish to star in its latest eyewear campaign, effectively convincing every Gen Z consumer. Desire A pair of any shades that Eilish wears.

Keep a pulse on Fashion Week, but look out for more industry news ahead. TZR is here to help you stay up-to-date on the latest brand collaborations, clothing launches, store openings and more.

Gucci has unveiled its latest eyewear collection

Harley Ware

Musician Billie Eilish stars in Gucci’s 2022 eyewear campaign, a nod to the film noir genre. Given that she’s known for her sense of style and cool, Eilish is the perfect celebrity to front and celebrate Gucci’s new line of sunglasses. Above, she leans against a magenta-hue car and flaunts cat-eye shades in pink. “The campaign for the second release of Gucci’s 2022 eyewear collection features a visual approach characterized by asymmetrical compositions, a rich palette and contrasted lighting effects. The narrative is a metaphorical extension of the people who drive cars, revealing their purpose, motivation and identity,” the press release said. Shop the latest eyewear at

David Yurman hits new model ambassadors

Luxury jewelry brand David Yurman has announced its new brand ambassadors for its fall and holiday 2022 social campaigns: model Taylor Hill and French-American actress/model Camille Rowe. They join Yurman’s already star-studded team of celebrity partners, including Scarlett Johansson, Laura Harrier and Henry Goulding. You can find Hill & Rowe promoting the brand’s signature collections such as Starburst, Pavéflex and the newly launched Classic Watch.

LOEWE opened its doors in NYC


For those of you who missed out on browsing the ready-to-wear and more selections at the LOEWE store in Soho, you’ll be pleased to know that the doors are now open again. After the renovation, you can head to the 79 Green Street location to admire the hand-glazed ceramics and creative director Jonathan Anderson’s latest designs for the luxury label. Maybe you want to pick up a puzzle bag or two when you go out? Or at least, after a long day of shopping, relax at the store in the Conoid cushion chair by George Nakashima or the Utrecht armchair by Gerrit Thomas Rietveld.

Elsa Hosk has launched her own label, HELSA.

Drew Vickers

Swedish model and entrepreneur Elsa Hosk’s Los Angeles brand HELSA is finally here. For those who love her style – and Scandinavian-inspired fashion in general – you’ll want to get a few pieces from her label. You’ll find a variety of cozy cashmere ensembles, cargo pants, mini skirts and timeless leather jackets. In a statement, “Aiming for simplicity, comfort and power, Helsa offers the most effortless wardrobe staples. “The fabrics, colors and outfits are inspired by my favorite essentials, pieces I bring to spend time on the islands outside of Stockholm.” You can shop HELSA supplies exclusively at FWRD and Revolve.


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