I got to host my first live station show during fashion week.

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Dive Brief:

  • As New York Fashion Week returns from the height of the coronavirus pandemic, underwear brand Adore Me is hosting its first runway show on Friday. The company announced on Tuesday.
  • The direct-to-consumer brand hosted its first New York Fashion Week events in 2019, which included a gift collection and dinner. In the gifting room, the brand hosted models, bloggers and influencers to preview its fall collection; According to the company’s press release.
  • Adore Me, which recently celebrated its 10-year anniversary, stated that since its inception in 2011, it has acquired nearly 5 million customers.

Dive Insight:

Adurene follows in the footsteps of other fashion and intimate brands in establishing a presence at New York Fashion Week. On February 2019, 11 Honoré Integrated with Shopify. to allow New York Fashion Week attendees to purchase clothes from the runway via QR codes and a pop-up shop. After that year, The second Savage x Fenty show It came to New York Fashion Week and is also available to stream to Amazon Prime Video subscribers in over 200 countries.

Fashion shows have long been a major marketing tool for the lingerie industry, and in 2019 Victoria’s Secret is plotting to bring the show back to life after canceling the decades-old event. Now, Adore Me joins the competition with her own runway show at Fashion Week. . The brand said in its announcement that it is looking forward to showcasing the latest underwear trends.

“The brand aims to offer one of the broadest assortments in its category at an affordable price point and has recently been making significant strides in achieving its mission of providing sustainable shopping at an affordable price,” the company wrote in the announcement. “This week’s show honors Adore Me’s promise to support every woman in celebrating her best self and showcase products that bring joy to her customers.”

In addition to underwear, Adore Me also offers a variety of other items Loungewearswimwear and Active clothes. The company is expanding its offering in other ways, introducing a sub-brand called Joyja in January 2020 for period panties.. Ranging in size from XS to 4X, the panties can hold up to two tampons and are reusable and machine washable.

As Adore Me grew, it attracted the attention of online scammers on Amazon. Underwear brand He started selling his products on Amazon After discovering that counterfeiters profit from counterfeit versions of the products. Other brands, eg KF beauty, Salvatore Ferragamo And ValentinoThey partnered with Amazon to sue counterfeit merchants.

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