Tech Summary: Apple Meets iPhone 14; Musk’s Twitter drama is dragging on.

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Some animals are more equal than others. And that’s why whenever Apple (NASDAQ:AAPL) has something to say about the new iPhone models, pretty much everyone stops and listens to his words CEO Tim Cook and company

It happened last week, more than 15 years after the first iPhone went on sale, and Apple ( AAPL ) held an event at its Cupertino, California headquarters to unveil the iPhone 14, iPhone 14 Plus, and iPhone 14. Pro and iPhone 14 Pro Max, along with Apple Watch and AirPods Pro updates. The new round of iPhones starts at $799.

The reaction to Apple’s ( AAPL ) shindig was mostly positive, as analysts and industry watchers said the company met many expectations and positioned itself for a strong Christmas and holiday season with consumers.

And even with all the ballyhoo that came with the iPhone 14, Apple ( AAPL ) was also dealing with some potentially difficult business issues. The company has cut its MacBook Pro shipment forecast and reports that the Covid-related lockdowns in China could threaten Apple’s ( AAPL ) iPad and MacBook production. Republican lawmakers warned Apple ( AAPL ) over the weekend. A Chinese semiconductor company may be under investigation if it uses memory chips.

Elon Musk has entered the Apple ( AAPL ) game on Twitter, saying his SpaceX company is in talks with Apple ( AAPL ) about providing satellite communications technology for the iPhone 14.

And there was more about Musk and his ongoing struggle to get out of the deal to acquire Twitter (NYSE:TWTR) at $44B

Delaware Court Chancellor Kathleen McCormick denied Musk’s request to delay Twitter’s ( TWTR ) lawsuit, which is currently set to begin on October 17, and Twitter ( TWTR ) reportedly reached a $7 million settlement with the whistleblower, and former company executive Peter Zatko in June. .

Google (NASDAQ:GOOG) CEO Sundar Pichai appeared to show some signs of uncertainty at the company that job cuts may be necessary for Google ( GOOG ) to meet its productivity targets.

Also, Google ( GOOG ) is said to be reducing employee travel only to “business critical” needs, indicating that it is prepared to manage operations in the event of an economic downturn.

Snap ( SNAP ) took some action as details of its restructuring plans and growth targets emerged following a so-called “slap in the face” after it said it would cut its workforce by 20 percent.

Video game publishers are gearing up for the year-end holiday shopping season. Activision Blizzard ( ATVI ), which is in the process of being acquired by Microsoft ( MSFT ) , says it will hold an event on September 15 to preview the details of Bellwether’s next release. call of duty When the franchise, Take-Two Interactive (TTWO) was released NBA 2K23 Title. Meanwhile, MKM Partners analyst Eric Handler cut his rating on Electronic Arts ( EA ) on his low growth outlook for 2024.

And at the end of the week, President Joe Biden joined Intel (NASDAQ: INTC) CEO Pat Gelsinger of a new facility for the semiconductor giant in Ohio. Earlier in the week, Gelsinger said he believed China would not try to invade Taiwan for at least the next five years.

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