Meet the DJ behind the Sand Liang fashion show

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“I think fantasy goes hand in hand,” DJ Parker Radcliffe says of fashion and music. “When a fashion designer showed me what they had created, my mind went crazy with the idea because it was him. [about] Making a Sense” for designer Sandy Liang’s Spring 23 runway show, he created a collection that evokes the image of ’90s New York that typically appeals to today’s youth. The two spent hours talking about the power of this season’s collection—which featured minimally tailored and elegant dresses. At Pace University’s Schimmel Center, models turned the show into a mannequin. Kicks open. breathing By Telepopmusik and Angela McCluskey. Audience members rode Radcliffe’s sonic wave with the music of Caroline Polachek, Pure Ring and Fru Fru. Euphoria-like burst of music from Purity Rings fineshrine Set the background for the final processing of the collection. The whole thing took maybe 12 minutes.

“I always start things [slowly] Building into a strong class, but Kelly taught me that we start strong, says Radcliffe. “We can go down the middle,” says fashion mogul Kelly Cutrone, founder of PR agency People Revolution, who discovered her hearing by accident. Radcliffe moved to New York to work in fashion, as many of us do. To support his dream, he started working the front desk at SoulCycle. To his music class (and captive downtown drummer), he eventually began teaching himself, and most importantly, the burgeoning DJ began mixing the music for these efforts. “She took me aside and said, ‘I’m a witch and I think you’re going to be a famous DJ,'” says the lobbyist (she also met Liang through the SoulCycle department).

Cutrone ” took [Radcliffe] “under her wing” and they performed together for five years. In between all of this, Radcliffe attended RunDMC’s DJ school, the Scratch Academy. The stylist’s assistant-DJ explained to me that it was basically a six-week course. He learned to mix on vinyl records. Then he had a residency at East Village club Bedlam. He then experimented with an electronic DJ kit – the point at which he began mixing his own room at SoulCycle.

Despite all these efforts, Radcliffe still loves the fashion world for his musical role. “My dream was to do fashion shows,” he said. “I really look up to Michel Gaubert and I have a lot of musical heroes, but [specifically] In the world of fashion. Do and do [my own] Choices are very interesting. His first taste of such joy was at a men’s fashion show a few years ago. Entered a weary section of producers, buyers and general industry people. Radcliffe was no stranger to the horror of the industry during fashion week, but it hit him suddenly. “It was my job to capture or create energy for you to live in.” Find out more about Radcliffe’s work direction, creative process, and overall obsession with music below.

What is it about a fashion show that you enjoy most when you look at it through the lens of music?

“I think the first time I knew it, I was doing a men’s show—it’s usually just a presentation—and it had a really bad energy. When I got there I was like, ‘Oh, I’m used to this. I worked in style, people were worried, whatever.’ I suddenly realized that it was my job to pick up or create the energy for you to live within me. [I love] Fashion, but I’m more into style. So I wasn’t following every little thing. The stylist I worked with was ‘Your natural talent seems to be in music, but you respond visually to clothes.’ And I love how they work so long on such a short mix and finally put it out there and it’s over in 12 minutes. I live for that great hustle.”

Tell me your and Sandy’s story. I’d love to hear how you guys got together and what it’s like to conceptualize an event and combine this brand identity with a playlist.

“Sandy used to take my class for a while, but I didn’t know who she was. And I’m friends with Danny Bowin, who runs Mission Chinese. I went to see him and she was in the restaurant. So we finally met and then she started taking my lessons and we only met through music. And then she did it on Canal Street – the fleece that everyone went crazy for – and we put together a playlist for the airport. I walked in the show which I dreamed of doing both at the same time. And that’s how it started.”

What conversations do the two of you have when conceptualizing the ensemble’s sound?

“It was really fun this time. I know how you create and see clothes. It’s a mix between finding out who the girl is and what the clothes are and somehow, especially from Sandy, classic references that seem like a throwback fantasy, but in a modern way that pushes us forward.


DJ Parker Radcliffe at Sandy Liang’s Shoe and Jewelry Party;

Photo: Steven Yatsko

Can you tell me what will be played on the show?

Sandy’s first thought was that she was looking for a New York fantasy that our age group didn’t get in the nineties. So, combining that with modern pop, it’s almost a wholesome — I don’t know the word to use it properly. But she definitely wants people to breathe, relax but at the same time leave feeling good and inspired.

When preparing for an event or performance, what are the boxes you check and how do you do it? Are there certain emotions you want to play? Are there any big red flags that you should avoid?

I think when you’re DJing stuff like that, the class expects you to know a lot about each genre, so if they give you suggestions, you can ping pong back and forth. [You have to be] It’s open that there are many different ways it could go. I always like to check out the collection and give input to someone who isn’t already there. how do i feel Do you feel the same way? And it’s a lot of communication. For Sandy and I, those conversations have been two months in the making and it’s taken our playlist from one thing to something completely different now that we both really enjoy. It grew when we worked together.”

What does your actual day job look like? Are you still working at SoulCycle? Are you working on many other DJ projects? what do you do

“Last year, I started refocusing on my class because it’s so good now. A lot of SoulCycles are closed, but the one I have feels good and is in a place where I can just do what I want. I was leading from the clubs. Now I’m thinking about all the ways I can take my audio tracking knowledge into my future career. But New York definitely still works for me because of the fashion stuff. I love creating with all kinds of designers and brands and pop artists and incorporating all my ideas here. I’m excited about it.”

Obviously you’re more of a music person, but do fashion and music evoke the same emotional, visual response in you?

“I think the illusion goes along. I was visually inspired. I love photographers and I love television and cinematography because I hear how they see it. So when the fashion designer showed me what they had created, my mind went crazy because it was him. [about] Making sense. You can put the matter in front of you and there are many ways to do it.

If you’re putting together your own playlist, say you’re making one of your episodes, what’s the inspiration process like? Do you just listen to stuff, or do other areas make it into the playlists you’ve created?

“Gosh, that’s a great question. In fact, I moved to the East Village five years ago. I left a relationship to do what I do now. So I spend a lot of time relating my music to my own evolution. I’m into a lot of philosophy and things like that. And that’s why at the same time my room is a perfect fusion between the fashion or New York nitty gritty and the release. [aspect of a] Fun party without going to the club. The diversity of that led me to focus on music to unify what we did last time and make it more applicable to the millennial way of thinking in the age of Gen Z, where things are changing. it is”

Tell me about your knowledge of music. Is it really ubiquitous? Are there certain subsets that you specialize in or do you listen to everything across the board?

“My whole life has been stormy. As a kid, I was really, really into hip hop. My other siblings—I’m the youngest of five—were into Nirvana and grunge stuff. Then I got into loving Emon and into a lot of indie 2000s. I feel like Robin brought me back into the world of pop through my emo lens. But I just feel, especially in the room, you [try to] Reach everyone with a song and make them work together, even if the genres are too broad, so that someone who likes it likes it too, and market it enough so that people don’t feel left out. I see it as a fashion show and it also forces me to expand my musical knowledge.

How are you creating the energy needed with things like tempo and lyrics?

“I’d say it just depends on the mood I’m trying to create. I’ve always started things up to the high end, but Kelly taught me to start off strong. We can go down the middle. The way she did the fashion show made me. [approach] My room is different. Not always changing but making it sound like your brand and voice, that’s the game for me.

How often do you listen to music?

“Constantly. It’s great when I just listen and enjoy it. But I’m just psyched about everything. Every time I hear something, I’m shazaming because when I create things, I like to throw them into my real life and make them come true. I prepare everything and then I collect the vibe.” “

In your spare time, what do you like to listen to the most?

“I wanted the summer to be cool but still a party-girl type five. Always Charli XCX since her Pop 2 album – great – but especially her new stuff. And I love Earth Eater. It’s where we’re going next, but it’s also funny in a funny way, and I feel like that’s kind of where we are. 100 Gecs will also do a lot. Those are some of the things that tell the future, but it’s also fun and funny.

Do you have a favorite song?

“As a kid, it was always TLC, whatever it was. The CrazySexyCool album—that was it for me. So sometimes I’m going to be true to my daughter.”

And then you have a dream fashion client?

“Oh, I’ve always wanted to work for Demna. [Gvasalia]. That will be everything.”



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