The growth of fashion buoys SM store growth again

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Pasay, Philippines, September 13, 2022 /PRNewswire/ – S.M. Stores saw a resurgence of the fashion department as crowds returned to stores and malls, lifting social restrictions.

According to Dhinno S. Tiu, SM Store’s executive vice president of operations and sales support, SM Store’s fashion categories include apparel, footwear, BagsAccessories and Beauty ended the second quarter on a high, reaching 95% of pre-pandemic sales.

“The renaissance of fashion has been driven by more energetic spending as the economy reopens. To meet this dynamic demand, we ensure to provide relevant and timely merchandise and innovate to meet the ever-changing needs of the Filipino consumer,” said Tiu.

Trends in the post-pandemic years have seen people opt to cycle to work during the lockdown, leaning towards comfortable sleepwear and pairing it with active wardrobe choices. Following a two-year growth spurt, kids are due for a much-needed wardrobe change. And as face-to-face classes continue, demand for school essentials such as shirts, uniforms, shoes, backpacks and stationery has increased.

Keeping the young generation in mind, SM Store developed a ‘T Bar,‘ That It features a selection of t-shirts featuring funky and creative designs. A tech-savvy demographic can indulge in a variety of gadget categories, from headsets to gaming keyboards, helping out a distance learning class or upgraded equipment for the next gaming session.

Acknowledging changing trends in the resurgence of shopping, SM Retail reported an 18 percent increase in revenue to PhP163.7 billion in the first half of 2022. Php7.0 billion Due to optimized cost efficiency across all retail formats.

Keeping its impact on the environment in mind, SM Retail has pioneered SM Green Finance. Part of the company’s support for responsibly produced products, the program aims to provide consumers with sustainable options while showcasing local artisans and producers. These products are marked with a green search badge by your favorite SMS store.

SM continues to adapt and evolve to provide customers with the best value, complete and diverse offerings wherever and whenever they want to shop.

Source: SM Investment Corporation

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