Puma returns to New York Fashion Week with streetwear, collaborations and NFTs

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After first returning in 2017 with Rihanna’s now-defunct fashion house Fenty, Puma returned to the official New York Fashion Week schedule on Tuesday night.

Set at Cipriani 25 Broadway on Wall Street – a space covered in monolithic columns and gleaming ceilings – German activewear label “Footgrade”‘s show came shortly before its 75th anniversary. As his (relatively new) creative director and designer June Ambrose reintroduced Puma not only with the expected comfortable athleisure show, but surprisingly, he added a number of elevated, high-fashion silhouettes to the mix. come in According to Ambrose, to bring Puma back to the forefront of fashion.



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