First seen by March 2023 Wallpaper Style Edition*We meet six rising stars – including JordanLuca, featured here – who are tearing up the catwalks of Milan’s fashion scene with renewed energy and creative spirit.
Jordan Bowen and Luca Marchetto founded JordanLuca in 2018, showing their collections in London for several seasons before relocating to Milan in 2022. Combining Marchetto’s Italian heritage with Bowen’s London-born countercultural energy, the pair’s underwear collections often feature harmful elements that plague teenagers. angst – a rose thorn necklace, thigh-high lace-up leather boots or oversized patchwork jeans that drag the floor in the consciousness of the wearer.
Their S/S 2023 collection, titled ‘Sabotage’, channels ‘existential concerns like madness, erasure and mutilation, premature death’. In the year The designers, who debuted the collection in June 2022, said: “It’s about driving Freud’s wheel of death, as millions of people are drawn every day to 101 suicidal and dangerous pleasures in an irresistible way.” A group of street models (a soft-punk version of Gloria Gaynors I will survive. served as the soundtrack).
The pieces themselves see menswear archetypes in the duo’s distinctive style: a pair of jeans framed with a distinctive flared jacket, the edges frayed and frayed, tank tops and tailored jackets zipped open at the chest, corporate white poplin shirts oversize and cut at the sleeves. Hints of hedonism and glamor flourish in frilled lace, frilled trousers and colorful 1970s prints. Designers liken contemporary beauty to the pursuit of pleasures that you know are bad for you—similar to a strange desire to scratch the itch on your skin.
The couple say the decision to show their collections in Milan was fueled by the city’s burgeoning creative scene – both in fashion and beyond. ‘Milan has changed a lot in the last few years,’ they say. ‘Italy is a big part of our brand and business, and it’s exciting to be part of a new wave of designers thinking about what the future holds.’
Models: Katie Johnson in Model 1, Wilfred and Adeline in Xdirectn, Alexander Carey-Morgan in Tomorrow’s Another Day. Casting: Svea Casting Hair: Tosh at Streeters. Makeup: Jimmy Owen Jones by Julian Watson Agency using Dior Forever Foundation and Capture Totale Super Potent Serum. Manicure: Cherrie Snow Set Design: Lizzy Gilbert. Photographic assistants: Max Glashofer, Benedict Moore. Fashion Assistant: Stoyan Chuchuranov. Editing Assistant: Aliou Janha Hair Assistant: Leanne Millar.
This story appeared in March 2023 Wallpaper Style Edition* (Opens in a new tab)Available on the Wallpaper* app on Apple iOS and for Apple News+ subscribers. Sign up for wallpaper* today (Opens in a new tab)
jordanluca.com (Opens in a new tab)