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University Park, Pa. – This fall, the Invent Penn State LaunchBox and Innovation Network will host Grow with Google workshops, teaching businesses best practices for Google products. Topics include creating search-friendly websites, using YouTube to boost business results, and managing business data on Google Search and Maps.
All workshops are virtual, free of charge and open to the public and the Penn State community.
Annie Hughes, co-ordinator of LaunchBox and the Innovation Network, said: “Participants in the Grow with Google workshop will gain valuable insight into how to grow their online business and market products. “Our 21 statewide locations provide essential startup support services, and we’re proud to partner with Google to provide practical advice to help Pennsylvania businesses grow.”
Check out the upcoming Grow with Google workshops below:
Make Your Website Work for You – September 14, 10-11 am
Powered by Berks Launchbox and Mont Alto Launchbox
Register here
During this webinar, participants will learn how to create a search-friendly website that drives user action and supports their goals.
Find your local business on Google Search and Maps – October 4, 12-1pm
Powered by Altona Launchbox, sponsored by the Hite family and Abington Launchbox
Register here
Attend this webinar to learn the importance of securing a Google Business Profile, a free profile for local businesses looking to connect with customers on Google Search and Maps, and how to use it effectively. Participants will learn how to create or request a business profile on Google and practice the features available for managing business information on Google Search and Maps.
Use YouTube to Grow Your Business – Let’s Talk About YouTube! – October 27, 10-11 am
Powered by York LaunchBox and Great Valley LaunchBox
Register here
Discover best practices for creating a YouTube channel and producing video content that promotes products and services while driving brand engagement. In this workshop, participants will learn how to manage a YouTube channel, create compelling, creative content, and measure results.
Sell ​​Online with E-Commerce Tools – Nov. 17, 1-2 p.m
Organized by Corner LaunchBox at Penn State New Kensington and IDEA Hub (Penn State Wilkes-Barre)
Register here
During this webinar, attendees will learn how Google Business Profile and Merchant Center can help businesses sell products online. The workshop details the Product tab in the Google Business Profile, introduces Google Merchant Center and the basics of creating a free account and product feed, and shows how to connect e-commerce sites to Merchant Center.
Digital Skills for Everyday Activities – December 7, 12-1 p.m
Shenango LaunchBox powered by the Greater Sharon Community and Berks LaunchBox
Register here
Learn best practices and how to use Google tools like Google Drive, Docs, and Sheets to build a budget, create a meeting agenda, or organize priorities.
Further development with Google workshops
LaunchBox and Innovation Network plans to host further development with Google workshops in early 2023, including “Start Your Business with Customer-Centric Marketing.” fall out.
About LaunchBox and Innovation Network
The LaunchBox and Innovation Network consists of 21 innovation spaces located in Commonwealth campus communities across the state. Each creative space offers inexpensive resources needed by entrepreneurs and innovators. Since 2015, the network has helped nearly 5,000 entrepreneurs and graduated 464 startups from its programs.
For more entrepreneur resources, visit source sensor.
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