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Internet can be a fashion designer Anifa MvuembaThe biggest asset. In the year The 2020 Rose Congo Instagram Live runway show sent 3D models. Imitation of female bodies, she wore curve-friendly figures down the curvy runway. The show went viral and turned the fashion industry on its head. Not only has Hanifa created more excitement around her brand, it has also encouraged the industry to rethink digital approaches to fashion collections. A year later, after the ban on in-person appearances was lifted, she did it again, turning her first in-person appearance at the National Portrait Gallery into comic reality. The scene, title DreamsSince starting in 2011, Hanifan has reflected on her career journey and demonstrated her commitment to the DC area.
Always ahead of the curve, Mvumba was exploring the digital world of fashion before the outbreak and was looking for an opportunity to combine her love of graphic design with technology. The 30-year-old has always enjoyed exploring the many facets of design, and explains that virtual reality is naturally the next realm. And she won. Following her 2020 Instagram show, Hanifa Increased sales and expanded audience base.
Although New York is the fashion capital of America, Hanifa is headquartered in Baltimore. Born in Nairobi, Kenya, Mvumba moved to the country’s capital in 1993 with her family. Mvumba began developing her fashion sense while attending Gaithersburg High School where she participated in a fashion program. Today, she credits her high school program director with inspiring her career in the fashion industry. But her fashion studies took off in Baltimore, where she enrolled in fashion courses at Morgan State University and studied sewing.
Just before her birthday in 2011, Mvuemba says. City paper She could not buy new clothes. Instead of wearing a recycled dress for her party, she made a chartreuse tube dress. She shared her work and modeled on Instagram, and suddenly the requests started pouring in. Her friends looked for Mvuemba clothes and Hanifa was born.
Ten years later and the brand is shaping the industry, from how collections look to who wears Mvuemba’s designs. Today, Hanifa is worn by A-list celebrities. Beyonce, Gabriel Union, Ashley GrahamAnd Sarah Jessica Parker. However, women of all body types and economic classes wear her designs. Her latest collection ranges in price from $179 to $2,400. “For each of our collections, we look at the fit and lifestyle of everyday women. We have more in common than social media shows,” she says.
Speaking about Hanifa’s 28-piece Summer 2022 collection, Live Out Loud, Mvuemba said, “I strongly believe that fashion should not be limited. Known for being ultra-feminine, with bold colors, but presented in design like most of her pieces, Live Out Loud features ruffled and feathered skirts, baggy cargo pants, and erotic flares.
It went live on Hanifa’s YouTube channel in June, marking another first for the designer. While the collection took months to produce, the digital scene, complete with a green-screen catwalk, was shot, filmed and filmed in a Brooklyn studio in about a week.
“We want to have options and versatility. Whether it’s in 3D or in real life, whichever platform we choose tells the story of our collection, while we reveal the women behind the clothes.”
In Mvuemba’s eyes, the people who wear her clothes are multi-faceted and passionate about life, a definition that transcends celebrity status. “She has no standing in any capacity or field of interest. Above all, she is a girl who loves to see women win,” says Mvumba
Her Spring/Summer 2022 collection continues to explore themes of female empowerment. “Living out loud means being free, authentic and confident,” she says. “Our brand ethos is a unique call to women who are limitless and bold in every aspect of their lives, not just their fashion choices.”
The collection is an “explosion of color” that embraces texture and movement. The designer says that the warmer months represent growth and blossoming, which Hanifa has influenced for over 10 years in women who have been evolving in their lives and careers. “We inspire each other to pursue more,” she says.
And just like the women who wear it, Hanifa continues to evolve. Under the brand, Mvumba plans to continue developing the mentorship program she launched in 2020. Anifa M Concepts aims to equip budding designers of all abilities with the tools they need to launch and build a successful brand. The program started with an eager class of 15 young designers ready to learn. “We are currently working on refining the program to guide new talents on what they need to start and/or expand their design businesses, fashion or otherwise,” Mvumba said. As she continues to expand her fashion empire with Hanifa, Mvumba is also looking to launch collections in both bridal wear and beauty.
Growing up in the DC region and making her home in Baltimore remains part of what makes Mvumba and her brand unique. She wants to show designers and fashionistas alike what you can build in your own backyard when you’re committed to doing the work. “I want budding designers to know that they can start and grow their business from where they are based,” Mvumba said.
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