Lucky Brand and Laura Ashley have launched their first limited edition women’s fashion collaboration


new york, March 9, 2023 /PRNewswire/ – Known worldwide for its British-inspired style and iconic floral prints since 1953, the lucky brand of Laura Ashley, a free-spirited, Americana-inspired premium denim and lifestyle brand, has launched a limited-edition women’s fashion collaboration.

The collaboration brings together the DNA of both brands for a new era of nostalgia-infused range that celebrates self-expression. The pieces will appeal to longtime fans of the brand and introduce new consumers to each line’s signature styles. The signature style of the Lucky brand and Laura Ashley’s rich history in textile design are the highlights of the 15-piece collection.

“Laura Ashley combines iconic British designs with Lucky Brand’s classic American style to create a one-of-a-kind look that reflects the best of both beloved brands,” said Penn Cairoli, president of Laura Ashley Inc. (Americas).

Adorned with patchwork, embroidery and floral patterns, jeans, dresses, shirts, shorts and jackets appeal to consumers looking for unique and unique pieces, nostalgia-driven fashion and a more handmade, heritage feel.

Lucky Brand is proud to partner with Laura Ashley, who has a long history of fine craftsmanship, said Lucky Brand CEO. Natalie Levy. “This collaboration is an exciting opportunity to emphasize our combined commitment to quality, comfort and style while creating clothes you want to love and wear for a long time.”

Collection highlights include a party-ready denim corset in a pink floral print, as well as mid-rise distressed denim boy shorts and 90s-style skinny jeans that complement the denim offerings. Perfect for a seasonal transitional outfit, a coordinating trucker jacket and jeans can be worn separately or together for a double-denim look with faded floral accents.

With warmer weather just around the corner, the line features spring-ready white denim shorts pulled from Laura Ashley’s archives in beautiful floral prints with embroidered blue flowers and two workwear-inspired sleeveless sheath shorts. The collection is filled with romantic floral midi dresses and jumpsuits set the stage for women’s styling, which includes a pair of floral corset shirts, a tiered baby doll dress featuring doll prints and two boyfriend style relaxed button-down shirts. Flower pots.

“Laura Ashley is delighted to see this collaboration with the Lock brand,” she said. Carolyn D’AngeloSenior Managing Director, Brand Operations, Gordon Brothers & President, Laura Ashley Global. “We’re thrilled to work with brands that continue to be inspired by Laura Ashley’s legacy. As we reach our 70th anniversary this year, it’s amazing to see how this collection reimagines iconic heritage prints in contemporary designs.”

with prices from $79.50 to the $139The Lucky Brand X Laura Ashley Collection is available now at Lucky Brand Stores and online at and This release is one of two packages, with the second set launching this summer.

About Lucky Brand
Wear lucky. Feel lucky. Lucky Brand was founded in 1990 with a new spirit. Rooted in premium denim, Americana and self-expression, our brand is for free thinkers and optimists who don’t take life too seriously. Our denim and lifestyle styles exude personality with imperfect, often American heritage details that bring sophistication to any look or situation. Dress lucky and get good luck. Be lucky and you will find it. Shop Lucky brand at free store locations North Americaselect department stores and at

About Laura Ashley
established in London In the year Founded in 1953, Laura Ashley is one of the world’s most popular fashion and home furnishings brands. Currently, Laura Ashley offers a complete range of lifestyle products, including home furnishings and accessories, women’s sleepwear and accessories, children’s apparel and hospitality experiences. For more information, visit

In Care Of Gordon Brothers
From 1903 Gordon Brothers ( has helped lenders, executives, consultants and investors move forward with change. The company brings to clients a powerful combination of expertise and capital by developing integrated or individually tailored solutions in four service areas: valuations, perspectives, operations and investments. to fuel growth or facilitate strategic integration; Gordon Brothers Collaborate with companies in the retail, commercial and industrial sectors to make the best use of the assets Gordon Brothers It runs over 70 billion dollars Annual rates and assessments. Gordon Brothers It’s in the headquarters. BostonWith more than 30 offices on five continents.

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