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Since the early 1980s, MTV has been at the forefront of pioneering trend-setting and record-breaking content. And for summer 2022, the media titan has introduced a new digital series titled “Merch Masters,” which is set to explore fashion in a fun and creative way.
As a one-of-a-kind and new digital series, “MM” pits fashion designers against each other until the final race to create a new product for design and a guest cast starring today’s hottest music artists. .
Hosted by Tik Tok creator – and media personality – Teffi Pessoa, each episode begins with a special guest artist that each designer must create a salable piece of merchandise.
Working in a timed stage set and fast paced atmosphere designers battle head-to-head to win each episode, designing potential products for musicians like Sawetti, Lil Nas X, MGK, Camila Cabello, J Balvin, Seventeen and more.
Following the channel’s previous fashion-oriented shows like House of Style and Fashion Loud, the new “Merch Masters” series has created its own line for style content and will air exclusively on MTV’s YouTube channel.
Meanwhile, YSL Beauté announced Lil Nas X as its new brand ambassador.
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