Paris Fashion Week – SS24 Menswear


In Paris, fashion favors partial surprises. Surprise can be arousing joy or cruelty. Like Broadway, theater, art or even love. Any mood can be adjusted and will be popular in the design. Exciting or disgusting – it will definitely stay in the memory rather than boring or apathetic. It’s incredibly stimulating innovation and how each collection and designer’s approach comes to life in a unique way will kick off Paris Fashion Week, Menswear Spring Summer 2024 and give us a glimpse of just how powerful AI-powered fashion will be in the next decade. We are hoping for an ever-increasing awareness of widespread inclusiveness and the importance of sustainability. Reflecting the wider world, however, any step towards real, lasting change seems too slow and often feels like two steps forward and one step back. Here’s what we got from Kate Lanphear, Women’s Style Director at T Magazine. PFW At this time.
Men’s clothing is elegant
Day 1 started with the IFM Bachelor of Arts in Fashion Design graduates for the second time at PFW. The show is grounded in reality and features 38 collections spanning 6 looks that incorporate ideas of sustainability, impact, inclusion, gender expression and creativity. Kidle embraces grunge and rawness with AI-generated masks and live performances. Clothing captures asymmetry in silhouettes and excess comfort in a loose everyday setting. Valet Studio brings their SS24 collection with a focus on gender fluid clothing in whites, beiges mixed with floral prints and stripes. Crop shirts are on the rise this spring-summer season for men to indulge in fashion bravery. Aline dresses with pleated fabrics look stunning in the menswear line as they are ready to wear this season. Pierre-Fran├žois Valette has played boldly, assembling unique and complex pieces that show his future potential. Burc Akyol and Goergeswendell followed a similar rhythm, but Etudes dropped the contemporary silhouettes with the usual corporate bodysuits and overcoats with jackets.

Louis Vuitton collection show at Paris Men's Fashion Week

A model walks as part of the ready-to-wear spring/summer 2024 collection for menswear created by designer Pharrell Williams on the Pont Neuf bridge during Men’s Fashion Week in Paris, France, June 20, 2023. REUTERS/Gonzalo Fuentes

Day 1 dropped the final show from Louis Vuitton in collaboration with Pharrell Williams. His Lego 3D prints and digital composition Camouflage motif pieces are already breaking the web by overloading with admiration. Pay homage to Paris with the re-enforced Maison logo. A contemporary dandy picture encrusted with pearls and crystals, they boldly tossed it over the Pont Neuf bridge. Mixing shorts, beanies and hoodies with denim and casual wear, the collection was inspired by Louis Vuitton’s historically active flair. Accessories predict the biggest sales in the menswear segment this season.
Paris Fashion Week is getting the men’s buzz going and it already seems to be hot on the heels of the upcoming fashion. The only fear that comes knocking at the door when you see these new flashy and stylish menswear collections is the fashion junk they create. Especially considering brands like LV are notorious for dumping leftover items rather than selling them cheap. Too much is being manufactured for the same novelty. Pharrell’s collection clearly showed the potential that AI-generated fashion can bring, but let’s hope there are a few more interesting collections to come this week. It remains the basis for the threat of global warming.


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