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Puma, one of the top sports brands in the United States, has launched Black Station, a 3D playground. This is to create a unique web3 space where the NFT community can enjoy the product..
The new limited edition version of the Puma sneaker was unveiled at New York Fashion Week as part of the Footgrade show. The experience at the event and widely shared online will enable Puma’s customers to enter a highly authentic digital lobby space. It features three separate entries featuring the Nitro NF RNO and Nitro Fastroid sneakers linked to PUMA’s latest NFT Nitro Pass Mint.
He appreciated the experience of being a certified label by Puma. On Twitter“Our very own 3D space playground. A unique Web3 space that allows our NFT community and all PUMA followers to experience the brand like never before.”
Known as the Nitro NFRNO and Nitro Fastroid sneaker, the brand’s sneaker pairs with PUMA’s latest NFT Nitropass mint and can be picked up by PUMA customers. PUMA Black Station is envisioned as an immersive and interactive space to experience the future of the brand. As a blank and ever-evolving 3D canvas, the Puma Metavas experience has become a dynamic destination to visit. It will connect consumers with a variety of Web3 activities that will be featured throughout Fashion Week and next year.
PUMA’s Chief Brand Officer, Adam Petrick, has been pushing the product’s design and digital vision and saw it fit to launch Black Station for their customers’ digital search.
“Twenty years ago, Black Station was PUMA’s home for our most innovative designs in fashion,” says Petric.
PUMA joins other fashion brands
Puma joins Prada and American Eagle and Tommy Hilfiger as the latest brands in the fashion retail industry to incorporate diverse and relevant technology for their brand-loving customers. The Black Station Experience introduces digital experiences and physical brands during Fashion Week through NFT, a venture that engages customers and enriches their technological knowledge through a high-end fashion show.
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