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Rock-Lo – New York City
Edited by: Natifa King
By now, you’ve probably read or watched countless documentaries about history. Ralph Lauren And the company’s boats – Polo by Ralph Lauren. You may be familiar with the billions of dollars in product and real estate that his company has amassed over the years. If you’re 30+ and have lived in the US since the 90s, chances are you’ve shopped Lauren’s multi-tiered brand offerings in department stores. Macy’s, Bloomingdale’s, and their countless independent stores and outlets across America and abroad. As you may have noticed, back then, the prices might be a little higher for kids living in the city. Amidst all these truths, especially in the 80’s and 90’s, you may have noticed pools of teenagers in all subways, bus stations and shopping malls dressed head to toe in Polo Ralph Lauren clothing. Have you ever wondered how these young people in the city can afford such expensive clothes? If you’re an outsider, what you may not know is that there are two groups of young people spearheading this trend right under the noses of the elite. This is really a The fabric to wealth A story of youth with great ambitions of wealth and success taking their destiny into their own hands; Working through adversity and finally achieving their dreams and goals in life.
LO-LIFE Power:
Brand name Polo – Ralph Lauren It was created and designed as an aspirational symbol representing the wealthy American society. according to Mathias Meyer“Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products.
Although the Polo had a successful product placement, it did not appeal to the youth culture style in the city. The designs and colors were attractive, but the way the brand presented the product, according to a comment in Popular Urban, Corny. Where is this? Rak-lo And his collection team came into play. Unbeknownst to Polo – Ralph Lauren, the face of their brand was about to rise!
Rak-lo – the early years
RACK-LO:
It is mentioned Godfather of Polo – George Phillips aka”Rak-Lo” Relatedly, it advocates for multiple agendas. Education, socialism, politics, history, entrepreneurship, self-investment and family. Fashion is just one part of life that he loves. Fashion is always important in Rack-Lo’s life, no matter the occasion, because it’s all about control and possession. “appearance”. Now on a mission to implement positive changes in society – the Godfather of Polo best embodies the spirit of people, constant elevation, elevation and revolution. Because of his vision to create Lo-Life BBQ With his wife Sheena in 2006 Lo-culture He was born and has been internationally influential. Rak-Lo’s business acumen continues to flourish and grow as it innovates its culture in the following areas: Merchandise (RL Jewelry) Event coordination, clothing brand (Lo-Life Heritage), producing and documenting the culture and continuously developing and writing as a published author. With many books ready for release in the future, look for Rack-Lo’s current book “Lo-Life: An American Classic.” They are now available on all digital platforms and brick and mortar outlets Penguin Random House.
He is known for combining two of the world’s most famous polo players St. John’s Posse (SJP) & Marcus Garvey Village(MGV) Globally dominated by polo style, Rack-Lo created a youth network around the U.S. and abroad and began repurposing rare and unique items from each polo collection. It’s Rak-Lo’s motto. “The law does not make the man”, the man makes the law. indicating that the true value resides in man (wearing) Stands for quality and style. From the age of fourteen, he began to collect and decorate himself properly with Ralph Lauren clothes. Rak-Lo has pioneered many different fashion styles with a strong emphasis on Lo-Life’s famous dress code: “Come on down.”That means wear polo from the crown of your head to the soles of your feet. This not only marked a new chapter in the life of Polo-Brand’s passion, but also changed hip-hop fashion culture forever.
Lo-Lifes – Vintage Brooklyn, NY
Launching CraftTPALOOZA
The year is 2022, street fashion icon – Rak-Lo has launched a new venture in Brooklyn, New York. It’s all set to host a fashion show called CraftPalooza. “life”. As you fashion fans know, New York City is the fashion center of America. Pride all the way (fashion street) And adjacent rooms dedicated to the Garment District, Lo-Lifers proved to be some of the most influential fashion figures of the 80s, 90s and 2000s.
Fashion with a purpose
Dury Dury Bradford – According to the CraftPalooza founder, “It’s important to show the current generation a bird’s eye view of how the creative arts not only influence fashion and music culture, but serve as a timeline for the 4 seasons of life. With fashion, we capture an audience throughout a person’s life… from beginning to end. Dury Duroy sits down with co-executive producer Kirk Innis To start the annual event called Craftpalooza in Brooklyn, New York. This platform commemorates the golden age of hip hop by celebrating pioneering street artists The walls of UnderHill And the pioneering street-stylists of the 80s and 90s – the Lo-life.
Kirk’s Motto: “Innovation starts with a certain time.” He emphasized the reality of the street-family (lo-life) It will be a great way to properly represent Brooklyn, New York. Then he brought Rak-lo And Prance-Lo They go to the table and the flow of the scene begins to take shape, taking the audience on a journey through life in New York. Dury Duroy says, “We’ll start with Ralph Lauren Street clothes; Then go to Ralph Lauren College clothes; After that, Ralph Lauren Corporate clothing; Finally, Ralph Lauren Successful entrepreneur clothes. It is important to show our youth the importance of living life to the fullest. They realize that a person is meant to be young and then go to a higher school to learn business and concepts. After that, apply all the training to corporate life… becoming responsible citizens and income earners for their families. Finally, taking their experience, brand, product or service as a successful innovation in society. according to Mathias Meyer”, “Ralph Lauren consumers tend to be in the middle-class to upper class. These social classes tend to have more disposable income to spend on clothing and other high-end Ralph Lauren products, and therefore buy more frequently than others.
(Left to Right) Thirstin Howl III Lo-Life General; Prance-Lo; Kirk Innis – CraftPalooza Executive Producer; Dewry DuRoi Bradford – Founder of CraftPalooza
Dewry Duroy added, “I believe Ralph’s original plan was to create a brand that represented the individuals he met. American dream… and what will we do on October 22Th It only shows that. A person starts as a beginner, learns, works hard and then becomes successful. This is why we should all strive.
Event details
CraftPalooza at SOctober 22, 2022, 4:00 PM to 11:00 PM as if Tillary Hotel Hall Located @ 85 Flatbush Avenue Extension – Brooklyn, NY 11201. With a host of 30-plus street performers, models and artists, it promises to be an authentic, nostalgic Brooklyn experience for the whole family.
CRAFTPALOOZA Answer: (click the link to watch)
https://www.eventbrite.com/e/craftpalooza-tickets-337109402297
CRAFTPALOOZA Website:
http://craftpalooza.live/
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