Ripley Rader’s career is built around a simple mantra: “You are already perfect.” For decades, the fashion industry has been built on impossible standards of beauty and the concept that beauty is pain. But Los Angeles-based brand Ripley Rader is deconstructing these ancient definitions and reshaping the women’s fashion landscape.
Ripley created her eponymous fashion brand in 2014, driven by a mission to empower women to look and feel their best. In her clothes, she strives to find the perfect balance between comfort and sophistication, refusing to compromise either. It’s Ripley’s firm belief that women deserve a new way of dressing – as well as seeing themselves inside and out – that has given this brand revolutionary energy.
The history of Ripley’s Radar
Born in West Virginia, Ripley Rader has lived in New York, Paris, and traveled the country to pursue a career in musical theater. While the focus always comes naturally, Ripley is always drawn to the costume department, which brings back memories of her beloved grandmother teaching her how to dress at a young age. She also started designing clothes for herself at the same time, even creating her own prom dress – and although it was unusual, she made it look amazing, which is what Ripley’s clothes are all about.
Recognizing her ability to make women look and feel their best, the Ripley Rader brand was born. Creating a contemporary clothing brand that represents women of all shapes and sizes, the collection focuses on essential pieces for everyday wear, going beyond your usual basics and elevating any occasion.
Allowing women to express their individuality with timeless silhouettes and soft designs, Ripley features a wide range of minimalist styles in beautiful color palettes. The brand includes inclusive sizes from XS to 3XL, ensuring a wardrobe for all women.
Women’s fashion with a mission
From the CEO to the pattern maker, RR is a company run by women. In line with their mission, the day-to-day work of this company is driven by bringing diverse women together as a team for a common goal. Ripley strongly believes in choosing collaborators you trust and letting them pursue what they love. She believes the key to her success is surrounding herself with amazing women who help the company grow to new heights.
In the early days of RR, Ripley and her husband Ben were working endless hours to get this homespun, LA-based brand off the ground. But when they were finally able to create their own factory shortly before the outbreak, the goal was singular – a safe, supportive, women-led environment where everyone’s needs were heard and respected. A place where you are respected for what you bring to the table, and given room to grow and learn.
As Ripley Rader has grown nationally in feminist communities and by word of mouth – she has also been fortunate to collaborate with some amazing female influencers and celebrities. With her belief in her mission as well as her well-tailored and sensational clothes, she has made fans from the likes of Amy Schumer to Kate Upton. But for Ripley, the fact that her clothes make women everywhere feel confident in their skin is the fact that she wakes up every morning.
As Ripley’s brand grows, so does her community of women and loyal fans. She has come to rely on this community, both near and far, as the popularity of her brand has taken on a life of its own. It’s this community that Ripley feels indebted to for their success, as they’ve generated millions of online reviews and spread the word about the clothes they love.
“Confidence comes from accomplishing something,” says the designer, “not from looking in the mirror and thinking, ‘Oh, I’m great!’ The passion and dedication that defines her journey has made her a role model for female entrepreneurs and young women. Most recently, Ripley created Camp Rocky Road, a summer camp, workshop series, and online community to inspire, challenge, and celebrate young women with a commitment to building self-esteem and leadership skills.
She also created the “Young but Wise” podcast, a series of conversations with teenage girls that celebrate the wisdom of these young women. These teenagers embark on a journey of self-discovery, their superpowers, and what they fear losing as they grow older.
In all her endeavors, it is Ripley’s mission to empower women to be confident in their nature and to know what they were born with.
Presented by: Ascend Agency