The investment aims to create jobs in the ongoing digital skills shortage.
Salesforce plans to invest $4 billion in its UK business over the next five years.
The announcement comes as the Salesforce World Tour kicks off London: AI Day, the company’s biggest UK event.
The CRM provider says it is experiencing rapid growth in the UK as companies invest in digital transformation and use wider innovation around artificial intelligence.
This last round of capital investment was in 2015. It builds on the company’s previous five-year investment of $2.5 billion announced in 2018.
UK Prime Minister Rishi Sunak said the funds were a “ring support” for the UK economy.
Sunac said: “It will strengthen the company’s UK presence, increase capacity and create significant jobs, strengthening our position as one of their largest markets outside the US. “This investment sits in line with my key commitment to grow the economy and make the UK the best place in the world to start, grow and invest in technology businesses.”
Salesforce chairman and chief executive Marc Benioff hailed the UK as home to “fantastic” innovation, saying the company would drive “the next wave of digital transformation” in this new era of AI.
Generative AI is changing the world of work with many companies launching their own AI products in response.
Salesforce itself released the world’s first Einstein GPT for CRM, the vendor said.
This month, Salesforce also announced AI Cloud, which brings together AI, data, analytics, and automation to create trusted, open, real-time AI for the enterprise.
Salesforce and its ecosystem of customers and partners are expected to create 271,700 new jobs and $66 billion in new business revenue in the UK by 2026, according to research by IDC.
However, the emergence of generative AI serves as a powerful reminder of the digital skills crisis facing UK businesses.
Last year, Salesforce announced more than $1.3 million in funding to support education programs in the UK, and urged business and government to work together to establish a national online digital skills platform to show people where to get the training they need.
This article originally appeared on CRN’s sister site Computer.