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To celebrate National Hispanic Heritage Month, SHEIN and the City of El Monte will host a block party celebrating local Latinx artists and designers.
El Monte, California, September 13, 2022 /PRNewswire/ — Global fashion retailer SHEIN today announced an Art Discovery program aimed at helping attract visitors outside of smaller communities in metro areas, creating new limited-time shopping and shareable art destinations. SHEIN supports local small businesses with funding, and promotes their business locally and internationally.
To celebrate National Hispanic Heritage Month, SHEIN and the City of El Monte are hosting a block party celebrating local Latinx artists and designers.
SHEIN aims to revitalize neighborhoods, empower diverse communities, and drive authenticity through unique offline mural works and online sales by providing artists with a platform for mural art. SHEIN commissioned five Latinx artists: Alex Ali Gonzalez, Marisabel Bazan, Sergio Roboloto, Teddy Kelly And YaiWho will publish their pictures in the city? The mountain.
“We are excited to launch our SHEIN X: Art Discovery Project in City of El Monte” he said Jane Lee FosburghDirector of Brand Partnerships for SHEIN. “This is a first-of-its-kind program aimed at shining a light on the culture and history of small communities in large metropolitan areas through art and fashion.”
To celebrate SHEIN and the City of El Monte Throws a party packed with iHeart Radios. Natalia PerezOn the main street of the city it shows:
- SHEIN sample sale pop-up
- Live DJ sets by iHeartRadio’s DJ Lezlee
- Food trucks
- Local sellers
“We are honored that SHEIN chose the city The mountain “It’s the first place to come up with an art discovery project,” he said. Jessica Anconathe mayor The mountain. “There was a need to bring art back into outdoor public spaces, and SHEIN is thrilled to have five murals in our downtown area invigorating the community with beautiful art.”
The free block party event will be held at Saturday, September 17from From 10 am to 5 pm at 10827 Main Street in El Monte, California
In addition, SHEIN X is collaborating with 12 Latinx artists, designers and creators: Alicia Aguilar (Latina love), Angeli Vargas (Angelevi), Anthony Carranza (PULP America), Dana Nunez (Good morning), Gerardo Rosario (POMOi), Indra Preto (IndySign), Larry Garcia (STUDIO XHICO), Limaris Burgos (Lily), Meredith Spielman (Meredith Gardenia), Natalie Bermudez (Nat BermudezSarah WaltonColombian women), and Veronica Para (Vero Sparkles). SHEIN X uses their designs on products such as t-shirts, cell phone cases and tote bags available for purchase starting at SHEIN.com. September 15.
For more information please visit us.shein.com/campaign/sheinxartdiscovery2022.
About SHEIN
SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our efficient supply chain, reduce inventory waste and deliver a variety of affordable products to customers around the world. We reach our customers in over 150 countries from our international offices. To learn more about SHEIN, visit www.SHEIN.com.
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