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In the year In late 2020, developers Noam Liran and Alex Litvak were inspired to create a platform that applied automation concepts from security to the business analytics space. Drawing on his experience in cybersecurity — Liran was chief technology officer at Microsoft’s R&D center in Israel — he created software that allows companies to analyze business data and adjust their go-to-market strategies.
The software became the first product from Sightfull (no, that’s not a spelling), the startup, which today closed an $18 million Series A round led by Dell Technologies Capital with participation from Norwest Venture Partners and Tiger Global. The new investment will go towards product development and expanding the Sightfull team. Liran said he plans to grow from 25 employees to 50 next year and open an office in New York City (Sightfull is based in Tel Aviv).
“[Our] The platform targets all revenue-related teams – from revenue and sales operations teams to finance and revenue leaders to the executive team,” Liran told TechCrush in an email interview. Going to market can provide alerts on issues related to their strategy.”
Sightfull’s secret sauce, if you will, is a “graph analytics” system that maps and correlates revenue data to discover the relationships between various key business activities. Powered by the system, Sightfull’s software proactively identifies revenue impacting issues and attempts to identify revenue holding back points.
“[We aim to bridge] Software-as-a-Service (SaaS) adds revenue analytics and business intelligence using automation that allows companies to harness the full power of their business data.
Sightfull falls into the category of software startups known as revenue operations and intelligence (RO&I), which has been in the red lately. According to data from Venture Scanner, VC funding in RO&I companies jumped from $321 million in 2020 to $952 million in 2021.
Stiful competes. Funnel IQ, which sells access to a revenue operations platform aimed at business-to-business SaaS companies. ScaleMatters is another competitor – differentiated by its customer base, which is mostly early stage and growth stage.
Liran believes there’s plenty of room for growth, though—especially as Sightfull pours resources into building “data storytelling” tools that don’t require business intelligence expertise. Currently, Sightfull has about a dozen SaaS customers, including Wiz and storage hardware startup VAST Data.
“It’s become clear over the past few years that you can’t uncover business issues and growth opportunities in real time if you don’t pair a business intelligence tool with a strong data and analytics team,” Liran said. “There is a huge gap in the market in providing proactive strategic go-to-market insights that revenue teams can use directly without relying on business intelligence systems or data analysts. Our clients have told us that they are desperate for a way to instantly grow their income stream.
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