Stony Point Fashion Park is looking like a booth to bring more energy to the mall.
South Richmond Mall filed an application last week for an ABC Business Lifestyle Center permit, which would allow Stony Point restaurants to serve takeout alcoholic beverages.
The move at Stony Point comes as the latest effort by Second Horizon Capital to turn things around after the center struggled to retain tenants in recent years.
Second Horizon co-founder Howard Levine said the company is pleased with how things are going at Stony Point so far, and that the open container license will build on the mall’s efforts to attract new tenants and offer event programming.
“We’re very excited that things are going so well at the site and this is a natural next step,” Levine said.
Stony Point Levine is joining a growing trend among malls and malls to introduce open container policies to attract visitors.
“It’s happening all over the country with centers like this,” he said.
Locally, Short Pump Mall is also pursuing an open container permit. The Henrico mall plans to roll out the programs this spring. However, a spokesperson on Monday did not provide an updated timeline on when it would be introduced.
If Stony Point’s permit is approved, people will be able to consume alcohol in the mall’s public areas, but not in the parking lots. Shoppers may only consume beverages purchased from ABC licensed mall tenants. The mall itself does not sell alcoholic beverages.
Mall tenants are not required to participate in the program. Participating restaurant tenants must sell beverages in to-go cups bearing the establishment’s name or logo.
Restaurants that sell alcohol on Stony Point include PF Chang’s, Latitude Seafood Company, and Fleming’s Prime Steakhouse & Wine Bar.
Levin said he hopes to receive word on whether ABC’s application will be approved later this summer, and that the open container program will be implemented at some point after that.
Tenants such as Verseau Bistro and women’s fashion store Travian Van have opened in the center in recent months. Vineyard Vines closed its Stony Point outlet and moved to Short Pump in early June.
The pending open container program Second Horizon focuses on events at Stony Point, while recent programs such as Art on Wheels’ ongoing exhibit, the Richmond Animal League’s pet adoption event in May and the American Red Cross blood transfusion.
“Since our acquisition, we have been proactive in seeking out events and activities that fit the needs and interests of our customers, tenants and the community, and we look forward to growing those offerings,” Levine said.
Anchor tenants at the mall are Dillard’s and Saks Fifth Avenue. Florida-based real estate investment firm Second Horizon purchased Stony Point for $14.6 million in April 2022.