Tech announced efforts to modernize the Red Raider Club


Lubbock, Texas – For nearly 70 years, the Red Raider Club has been the philanthropic arm of Texas Tech’s premier college athletics program, supporting Texas Tech student-athletes in the classroom and at the highest levels of competition.

Texas Tech Athletics Texas Tech Athletics has announced that it will update the Red Riding Hood Club to increase value for student-athletes and continue the same mission that has built Texas Tech University’s past success. And red thugs everywhere.

As part of its modernization efforts, the Red Raider Club strives to grow its donor base and increase annual fundraising dollars to reach higher goals, which now include new academic achievement awards and a program Texas Tech Athletics has named ‘STRIVE.’ STRIVE awards up to $5,980 in scholarships to student-athletes who meet certain academic criteria – requiring an additional $1.8 million in annual fundraising.

The Red Raider Club currently promotes fundraising efforts to provide the Matador Club with the best name, image and endorsement opportunities in the country. The Matador Club, a NIL affiliate established in 2022, is nationally recognized for supporting Texas Tech student-athletes through NIL agreements to promote and support local charities through social media, in-person appearances and community engagements.

The Red Raider Club and the Matador Club will remain two separate entities, with the Matador Club becoming the corporate sponsor and Texas Tech Athletics the official and exclusive Niel Collection. This partnership is critical to creating streamlined supporter and donor experiences, keeping Texas Tech at the forefront of the competitive new NEIL space.

“Texas Tech athletics is committed to competing at the highest level of intercollegiate athletics, enhancing the lives and careers of our student-athletes upon graduation,” said Director of Athletics Kirby Hocutt. “The overall modernization of the Red Raider Club, including our partnership with the Matador Club, will set us up for success for generations to come. By growing and strengthening the Red Raider Club, we are supporting our student-athletes at the highest level possible. We are making it easier for our donors to give. We will continue to be at the forefront of the changing athletics landscape. And we believe this is the perfect opportunity to make a positive impact on the future of Texas Tech athletics.

In addition to the partnership with the Matador Club, Texas Tech will introduce new branding for the Red Raider Club, featuring a new logo, website and marketing materials. The Red Raider Club and Matador Club offer enhanced benefits to annual donors to encourage giving and participation at all levels.

“The mission of the Red Raider Club – to support Texas Tech athletics student-athletes – will not change,” said Andrea Thierry, senior associate athletic director for development. “By modernizing the Red Raider Club, we want to meet the needs of today’s student-athlete. If you’re a Red Raider, we want you to be a member of the Red Raider Club and the Matador Club. Texas Tech student-athletes are ambassadors for the university to the world, and when we support student-athletes, we enhance Texas Tech’s reputation and legacy.” .

The Red Raider Club generates more than $21 million from the athletic department’s more than $100 million budget and continues to empower the entire student-athlete through academic scholarships, academic support, leadership training, technology, food, nutrition education, mental health resources, and strength. And conditioning, state-of-the-art facilities and now STRIVE funding. The Matador Club provides additional financial resources for student-athletes to use their name, image and likeness and connects student-athletes to community organizations in ways that positively impact them.

“If you support Texas Tech athletics, we want you to become a member Both Red Raider Club and Matador Club, Head Football Coach Joey McGuire said; “With the momentum we’ve built as an athletic department, it’s a great time to be a Red Raider. But it’s going to take all of us, so we need supporters and donors to support both high-impact organizations.”

The partnership between Texas Tech athletics and the Matador Club aims to eliminate competition in fundraising efforts and donor confusion while increasing overall fundraising support and each organization’s annual donor base. While the Athletic Department staff is now able to provide educational and fundraising support to the Matador Club and its members, Texas Tech does not coordinate any NIL activities for student-athletes, per state and NCAA guidelines.

“As a former student-athlete and lifelong Red Raider, I am thrilled to see Texas Tech athletics continue to be at the forefront of growth, innovation and creativity,” said Texas Tech University Board of Regents member Cody Campbell. “This partnership provides an incredible opportunity for our student-athletes and ensures the long-term competitiveness of our programs. Our strength lies in the volume and passion of our alumni and supporters. We look forward to becoming more involved. Red Raider Nation and encourage everyone to support as much as possible. This is a great team effort, and Each individual has an important role to play.

“Today, a new era begins as the Red Raider Club looks to update our vision to meet financial goals, enhance sustainability, welcome a refreshed brand and champion our new partnership with the Matador Club,” added Tiree. “We hope all Red Raiders will join us as we continue to make an impact at our great university.”

For more information about the Red Raider Club and the Matador Club, please visit or


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