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Fashion
Saudi Arabia’s creative and fashion scene has tripled over the years.
One Kingdom leading the way for others is designer Honeida Serafy.
The designer established her name in 2016 and since then it has become famous worldwide and is loved by celebrities including Priyanka Chopra, Lupita Nyong’o, Shay Mitchell, Hend Sabri and more.
Now, the fashion house has reached another milestone in its journey, making a further footprint on the world stage by becoming the first Saudi brand to feature in London’s famous Harrods department store.
The label’s collection, ‘A charm from Afghanistan’ will be on display for Harrods loyal customers from August 22, 2022. A treat of sophisticated pieces can be seen in the eveningwear section on the first floor. Customers are advised to meet with any of the personal shoppers for a unique experience.
Serafi has said before. Emirati woman As for her vision for her brand to pay homage to her Saudi heritage globally.
“I’ve always had a vision to create a brand that’s meant for women and inspired by women,” she said. “Our land is rich in culture, our fashion heritage goes back many years and now it is making great progress with many new designers paying attention.”
– For more on luxury lifestyle, news, fashion and beauty, follow Emirates Woman on Facebook and Instagram
Images: Provided
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