ThredUp Taps TikTok Star ‘Committed to Hitting Fast Fashion’ – Sourcing Journal

Rom-com core is Tik Tok’s next biggest fashion trend, style influencers predict, as the look pays homage to powerful women with the power of a main character. But for those who want to be their own superhero this Valentine’s Day, DIY TikToker Nava Rose has teamed up with ThredUp to see if you can spare the holiday waste.

Online resale platform has partnered with Rose for The Dump Fast Fashion Shop: a trend-forward second-hand storefront aimed at helping shoppers thrive for Valentine’s Day and beyond. The store, inspired by TradeUp’s Resolutions Survey, found that more than one in three consumers are resolving to ditch fast fashion this year.

“Gen Z’s passion for sustainability continues to clash with their fashionable consumerism. Our latest data shows that 2023 could be the year this generation finally leaves fast fashion for good, and we’re here to support them,” said Erin Wallace, ThredUp’s Vice President of Integrated Marketing. “We’re thrilled to partner with Nava Rose—her DIY ethic, love of thrift, and fashion-forward style make her the perfect person to make those outfit decisions for our customers guilt-free on Valentine’s Day. We hope the store helps people say goodbye to fast fashion and hello to thrift.” .

Influencers play a role in driving fashion trends, and in the past few years, there has been a growing awareness of the impact of fast fashion on our planet. That’s why Nava Rose has decided to stop buying from fast fashion brands by 2023 and hopes to inspire her 6 million Tik followers to do the same. With ThredUp, her Valentine’s Day shop gives shoppers a unique way to find the latest trendy styles while promoting the circular economy.

“I believe we need to start living more ethically by 2023,” Rose said. “And Faith, I know what it’s like to feel like fast fashion is the only option when you have a $20 budget. Been there, done that. But we – and the planet – deserve clothes that last, you know? This 2023, I am making big changes. With ThredUp, I’m committed to making fast fashion fun. New fast fashion is getting zero of my dime this year!”

The ThredUp shop with the Los Angeles creator will feature three different looks that Rose herself has featured on the resale marketplace this year. Shoppers can develop her style using ThredUp’s What They Thrifted tool, which uses AI to show hundreds of close matches from ThredUp’s inventory.

The styles include The Date Night Special, Hotties’ Night Out and You Do You. Rose’s top 10 brands to buy second hand include Bette Johnson, Guess and Juicy Couture, among others.

According to ThredUp’s Wardrobe Resolutions Survey conducted by GlobalData, many consumers are resolving to shop sustainably this year. The survey found that 36 percent of respondents want to stop fast fashion this year. Seventy-one percent want to reduce waste and more than 38 percent want to buy more condoms. Nearly half of Gen Z respondents (49.1 percent) are resolving to put sustainability at the forefront of what they buy.

This partnership is the latest in TredUp’s growing line of celebrity collaborations. Last December, the resale company made ’90s TV and style icon Fran Drescher the face of a one-of-a-kind holiday collection designed and produced in partnership with Brooklyn-based designer Daniel Silverstein, aka Zero Waste Daniel. That pairing is part of ThredUp’s ongoing Full Circle collection, which repurposes second-hand clothing.

In the year In October 2022, ThredUp partnered with entertainment journalist Juliana Rancic to sell clothes from her 20-plus year career, donating 100 percent of the proceeds from Rancic’s items to her charity Fab-U-Wish to grant wishes to people suffering from breast cancer treatment. Her shop was part of ThreadUp’s “Closet Shop” series, which offers a look inside the closets of famous and fashionable people like journalist Katie Couric.

Over the summer, ThredUp teamed up with “Stranger Things” actress Priya Ferguson on the “Fast Fashion Heretic Hotline,” to encourage Jane Z to ditch fast fashion in favor of more sustainable options. Celebrity stylist Carla Welch previously gave holiday-goers ideas on how to upgrade their outfits for Coachella and beyond, while ThredUp co-host Christian Siriano sent a second outfit down the New York Fashion Week runway in 2021.

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