Jennifer Dawn’s client had built her company to $750,000 in revenue but was losing her passion for the business. “It took her life,” says Dawn, who runs Jennifer Dawn Training in New York City. “She started to hate the business and it was a tank.”
The income gradually decreased to $500,000. Dawn worked with her on marketing and other key areas of the business to rebuild her sales—as well as encourage her to start exercising and taking care of herself. The client gradually built sales to $1 million.
Then the pandemic hit – and the schools serving the client’s business were closed. “I’m going to lose my business,” Dawn told him.
Dawn encouraged her to start a digital product, which she was armed with several times when business was slow during the pandemic, and she was hit with $1 million. Now the business is at $2 million in annual revenue.
Such clients are no stranger to Dawn, who specializes in helping Jennifer Dawn’s coaching businesses reach the 7-figure revenue mark and produces the Good Productivity podcast for entrepreneurs. She applies what she has learned about both mindset and application of resilience while leading a company that previously developed sales strategies for theme parks and grew sales to over a million dollars annually.
Recently, she shared three strategies she uses to help her clients reach $1 million in revenue and beyond.
Make sure you are doing the right things every day. Many small business owners struggle with time management and are busy putting out fires for customers or cleaning up after their team, Dawn says. She says a simple decision like scheduling your own calls can have huge implications, taking you away from more important tasks like lead generation. “They don’t know that every day I have to find something that pushes me out of my comfort zone and into that million dollars,” she says.
Do not neglect your physical health, soul and health to grow the business. Many owners allow themselves to become so burned out, stressed and exhausted that they don’t look like their “best selves” in the business, Dawn finds. “When you don’t take care of yourself, you always get sick. They didn’t finish their stuff. They just don’t feel good, and owners who take their health and make it a priority don’t get the results they do,” says Dawn.
Ultimately, if you want to grow your business, you have to make time to take care of yourself, she believes. “Taking time to exercise, eating healthy foods, and having the energy and stamina to face all the challenges and thinking clearly,” says Dawn, adding that she has a health coach on the team about the importance of physical health for small business owners.
Sometimes, like eating one raw meal a day, taking the first step is all it takes to build momentum. “We start rebuilding their habits and when we do that and they feel good, they get the energy they need and they’re more motivated,” says Dawn.
Follow the money. Dawn teaches clients to use Profit First Accounting, a cash management system that gives them greater insight into the cash coming in and going out of their businesses and helps them make informed budgeting and strategic decisions. “It helps them understand where their money is going,” she says.
Setting up systems to track income and cash flow may come naturally to entrepreneurs, but there’s often a gap in awareness. She finds that having a system she can rely on helps keep things on track.
“When you’re a business owner, there’s a lot of things going on that are so easy that you don’t focus on those things,” says Dawn.
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