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Can a spicy girl pull off a French-girl chic? Victoria Beckham has won over fashion skeptics in New York and London, but she upped the ante by jumping into the style capital for her first catwalk show in three years.
“Paris is the ultimate dream,” Beckham said before appearing in a cluster of honey-coated stones in the baroque Val de Grace church. “It’s too short a time to be here.” Although the designer says she is more happy than nervous, this is a challenging time for her brand. The out-of-home zeitgeist is a sick wind for a brand that trades on jet-set glamour. Prices had to be lowered to increase sales. And the famous circus of Beckham’s name – so valuable in bringing glamor and glamor to relatively small fashion labels – has threatened to overshadow the show with rumors of a ‘feud’ between Beckham and her daughter-in-law.
The designer opted for a quiet glamor over the catwalk fireworks for her Paris debut. Satin dresses are cut on the bias for a gentle walk, suspended with delicate spaghetti straps for drama, and draped with silk thread to kiss bare shoulders. Beckham believes her customer wants what she wants: “A sexy dress that’s easy to wear.” That’s what I love the most, and I’m not worried about it. ” Everything was sweet and calm in the front row, where Beckham’s son and daughter-in-law Brooklyn and Nicola Pelts Beckham held the line under gossip.
“A year ago we couldn’t afford to do a show,” Beckham said. “We had to build a whole new team. As an independent brand, going through the epidemic and being here, accepted by the French fashion community, feels like a big deal. In the year Marie LeBlanc, who joined the brand as CEO in 2019, predicts a break even for next year.
“I feel more modern now that I’m not burying myself under a wardrobe,” Beckham said. This is a fashion week that speaks to the old adage: sex sells. Body-conscious beauty is now on display through Victoria Beckham’s brand, from low-cost VB bodysuits, colorful jersey dresses to underwear styling on the Paris Fashion Week catwalk, where love-heart-shaped cut-outs show off the bare look. Leather or black rubber.
Lara Barrio, previously at Salvatore Ferragamo, was recently appointed as the brand’s designer, but Beckham said she is “still in the studio all the time.” I work on the collection at each stage. This look is what I want to wear. For the event, she wore a black version of the green pleated dress worn by Bella Hadid on the catwalk.
Although Beckham credits her time in Miami with “showing women of all body shapes their love for eye-catching dresses,” she didn’t embrace the body composition journey that has characterized many fashion months. . On stage, the designer defended her decision to only feature sample-size models, saying that one show was “creating this character for the season,” and insisted that the cast was “different and interesting” in other ways.
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