Dimitrios Kambouris/Getty for Victoria’s Secret The 2018 Victoria’s Secret Fashion Show.
The Victoria’s Secret Fashion Show is returning.
CFO Timothy Johnson, who broke the news on the company’s 2022 earnings call on Friday, said the brand is looking to improve on its previous annual flagship after a four-year hiatus. Retail Dive was the first outlet to cover the update.
“We will continue to lean towards the marketing spend to invest in the business, both on a higher level and also to support our new fashion show, coming later this year,” Johnson said.
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Hubert Bossel/Photo Consortium via Getty Images A scene from the 2016 Victoria’s Secret Fashion Show.
A spokesperson for Victoria’s Secret & Company told PEOPLE on Saturday that the company is committed to winning over women and is “always innovating and thinking in every aspect of the business to put our customers at the center of everything we do.”
“As we’ve shared before, the new product vision and mission will continue to be our guiding principles,” the statement said. “This will bring back some of our best shopping and entertainment assets to date and lead to new spaces that reflect who we are today. We’re excited to share more later this year.”
The cancellation of the Victoria’s Secret Fashion Show comes around the same time that the Victoria’s Secret Angel title was dropped in November 2019, following criticism that the brand did not include models of all sizes and backgrounds. In February 2020, the company faced backlash after a report was published. New York Times They accused the brand’s former CEO, Ed Razek, of sexual harassment, bullying and creating a culture of misogyny.
Razek denied the charges at the time Times “The allegations in this report are untrue, inaccurate or taken out of context,” he said in an email, adding, “I take great pride in working with and mutual respect for countless world-class models and talented professionals. We have each other.”
Related: Victoria’s Secret Ends “Angel” Store Displays, Introduces Curvy Mannequins as Part of Brand Refresh
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The annual fashion show was first held in August 1995, before running 23 more times in the following years – except for 2004.
In its two-decade run, the show has featured performances from the likes of Katy Perry, Maroon 5, Jay-Z, Kanye West, Taylor Swift, Harry Styles, Ariana Grande, Ed Sheeran, Rihanna, Justin Bieber, Bruno Mars, Destiny’s Child. , Usher, Justin Timberlake and others – since 2001, including a performance element at the airport.
Release of Halo’s descriptive documents Victoria’s Secret: Angels and Demons. In the year After the cancellation of the first fashion show in July 2022, under former owner Leslie Wexner, it brought a history of scandal and body shaming.
The three-part series covers the launch of the company’s Pinky line in the early 2000s — a brand aimed at tweens and tweens — and reveals that both employees and catwalk models were uncomfortable with what they saw as marketing that made kids feel bad about themselves.
In a statement with People at the time, the brand addressed the documentary and shared that it has evolved since becoming an independent company in 2021. “The company presented in this document does not reflect the Victoria’s Secret and company we are today. “We will become an independent company in August 2021, ready to regain the trust of our customers, partners and partners,” a Victoria’s Secret spokesperson told PEOPLE last year.
“Today, we’re proud to be a different company, with a new leadership team and a mission to embrace, celebrate and champion all women. It’s been a transformational journey, and our work continues to be the Victoria’s Secret that our clients and partners deserve. Where everyone feels seen, respected and valued.”