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This has led investors to use a new buzzword in recent years, which is ‘taboo tech’ (or taboo medtech). Taboo Tech is used in the medical space to address unspoken needs, remove stigmas, and raise the agenda of neglected topics.
What exactly is forbidden technology?
- Femtech, or Feminine Technology, refers to devices, software, diagnostic tools, products, and services that help solve all things related to menstruation, childbirth, menopause, and other women’s health issues.
- Sextech, or sex technology, refers to technology and technologies that facilitate sexual experiences.
- According to the online startup community’s bulletin, Canatech is “integrating the cannabis industry with cutting-edge technology to improve products, customer experience and ability to comply with federal/state regulations.”
All of these areas of technology facilitate assistance and innovation in the medical space, removing barriers when talking about taboo topics, especially in marginalized communities.
“There have always been pioneers who wanted to help treat specific issues on the fringes of society, but with technology we can develop many solutions that are barriers to entry for consumers. This is where the real innovation comes in, says Anna Butterworth, co-founder and CEO of Vibesse and founder and director of Ultra Violet Futures, a femtech forecasting agency.
How technology can demystify taboo subjects.
“Technology opens many doors to taboo topics as it provides opportunities and platforms to address taboo subjects,” says company founder Andrea Olsen. Clever, a fertility support platform.
Unfortunately, we still live in a society that values people for their fertility, so many people feel very ashamed, guilty, or ashamed when they experience fertility struggles, undergo IVF treatment, or experience a miscarriage. Startups like us are in dire need of social change and marginalization and it is increasing with time,” he says. It increases.
Data shows that reproductive technology is an attractive area for investment. According to research from PitchBook, $823.1m was invested in fertility technology capital globally across 90 deals by 2021, up from $132.2m and 18 deals in 2012.
Investments in reproductive technology include projects related to egg freezing, machine learning for embryo selection, artificial wombs for minors, sperm counts, IVF enhancements, and diagnostic applications.
In the year Sextech, with a market size expected to reach $50 billion by 2025, is another field increasingly on investors’ radar. Sextech projects may include gadgets or apps for sexual health education, or to collect data to aid in research on the interaction of cardiovascular medicine and sexual response, or on issues related to asexuality due to health issues or eating disorders, which are considered taboo topics by many people.
“The investment opportunities are already there. [taboo tech areas in] Most European countries, although limited. In Asia and Africa, we’re seeing medtech emerging, and most of it is sextech, femtech and end-of-life services,” says Sanasi Amos, who helps femtech brands drive customer acquisition through digital marketing.
According to Olsson, digital health is a growing sector, especially in the Nordics after the Covid-19 pandemic. “A lot of people are looking for care online, especially mental health,” she says. “The amount of health information generated by digital devices is growing rapidly. Tech must be used to improve the quality of health and expand its access.”
What does the future hold for Tabu Medtech?
Looking ahead, Tabu’s medtech sector is poised for further growth due to several factors. To begin with, the situation is evolving to normalize subjects. Women’s health, sex and cannabis use for health reasons.
Additionally, Butterworth adds, there has been a big movement to embrace themes, lifestyles and beliefs that were previously considered taboo. “The new generation, young millennials, generation Z and maybe even generation alpha will be significant advocates of these industries,” she said.
Breaking taboos or overcoming stigma is not easy. But technology has given people gadgets or applications that can help them open up, discuss uncomfortable topics and get the help they need for health problems they are too shy to discuss with other people. The more investors see how fertile the area of restricted technologies is, the more likely these barriers will break down.
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