Fashion month is back and this time we’re keeping our ears to the ground for what’s to come for the menswear spring/summer 2024 season. As events began in Milan, brands like Fendi and ERL presented workwear-inspired luxury alongside a competitive look. But with MFW wrapping up the course, many are gearing up for what’s to come from Paris, which kicks off on June 20.
The season is set to look back on Farrell’s debut.
Pharrell’s first menswear collection at Louis Vuitton
Perhaps the most anticipated moment of this month’s PFW is Pharrell’s debut collection at Louis Vuitton. Last February, it was announced that the legendary music artist and producer would be taking on the menswear creative director role at Louis Vuitton – a discussion that has been in development for a long time since Virgil Abloh’s death. In the year The new partnership is not the first time Pharrell and Louis Vuitton have worked together, having released collaborations in 2004 and 2008 respectively. But the creative director role is a big step up.
Earlier this week, Pharrell released his first campaign for the French house, starring a pregnant Rihanna carrying several Keepall bags. Pharrell will debut his menswear collection for Louis Vuitton on opening day of PFW at 8:30 p.m.
Jacques at the Palace of Versailles
The Simone Porte-Jacques label is set to stage its next runway show at the Palace of Versailles – showcasing opulence, history and refined styles. From the lavender fields of Valensole to the beaches of Oahu, Jacquemus is known for its beautiful destination shows. At this time, the Salon-de-Provence-native has become expected in how he presents his lines.
Alongside showcasing the brand’s next collection, the new show is part of a larger brand strategy. A key part of the new plan includes expanding the brand’s international retail arm. The Palace of Jacques de Versailles fashion show is set for June 26.
All eyes will be on RHUDE’s upcoming show with today’s news that the brand’s founder, Rhugi Villaseñor, has been charged with stealing company funds to support his lifestyle. The federal indictment was filed against George Roberston, who owns a 20% stake in RHUDE. According to the indictment, Villaseñor was “robbing the coffers of RHUDE companies” to front his expensive bills, which included “private jet travel, Italian vacations, Ferraris, Lamborghinis and a $100,000 watch collection.” Los Angeles Times.
Although the brand saw annual revenue of more than $30 million, Robertson only received an annual distribution of $41,000 from Villasenor. Considering the new charges and Villasenor’s recent departure from Bali after a year, many are beginning to wonder what the future holds for the iconic luxury streetwear label. RHUDE’s show is scheduled for June 21.
KidSuper Theater Experience
KidSuper’s Colm Dillane is known for his amazing presentations, from the Tyra Banks-hosted comedy show for FW23 to Christie’s auction-inspired shows for SS23. Now, Delaney is stepping out for SS24 with a new theatrical experience.
Although the format has not been fully revealed, the “How To” show is expected to have a musical twist – adding fun and entertaining experiences to the brand’s roster. In a post on Instagram, Delaney wrote, “I can’t tell you the address because of the press that happened last year haha it’s been 20 days anyway, this is my hardest show yet. It can be great or horrible, classic KidSuper. So whatever happens, it will definitely be another talked-about experience.
Lowe entered the short film
Under the direction of Jonathan Anderson, Loewe’s collections are always anticipated Fashion Week shows due to the designer’s knack for creatively unique, yet wearable constructions. But this time, the brand decided to release a teaser for the next show and it was not a small production. To bring it to the fore, Lowe teamed up with Italian filmmaker Luca Guadaggino (Call me by your name. And Bones and all) for a short film.
It is titled. I dreamed of LOEWE, the short film features a few RTW pieces and accessories from the upcoming collection. But aside from the objects, David Zuriner’s New York short film also looks at the environment. Especially showing the 2010 episodes Echolalia Collection from Austrian artist Franz West. The Lowe’s show is set for June 24.