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Rock idols, movie stars and presidential candidates don’t quote Bob Dylan, but tech giants A rolling stoneStock in business. Wenner knew Steve Jobs and noticed some similarities — when they met in the early 1980s, both long-haired Dylan lovers were ruining their farms — but the two didn’t exactly hit it off. “We had a typical professional disagreement over the future of publishing,” Wenner said. “It turned out to be true.”
I have my own story about Jobs and Wenner. When I asked to interview the founder of Apple about the upcoming Macintosh computer A rolling stone, Jobs told me he had been lobbying to put the Mack team on the cover, a request Wenner denied. “Jann is doing it wrong!” I have jobs. When I brought this up to Wenner this week, the biographer said, “I wish God had remembered that—I would have put it in the book!” he said. (One of Norman Seif’s pictures for my 1984 story was eventually a A rolling stone cover, 27 years later, when Jobs died.)
Weiner’s attitude toward technology these days stems from his anger at how the Internet has killed the traditional magazine business model. In his book, he described the Internet as “the ubiquitous iPhone, a vampire with several hundred million unconnected tentacles.” He wants to be controlled. “I think internet players have literally stolen all the intellectual property of the magazine journalism world without paying any compensation,” he said. “They repackaged it, gave it to consumers for free and sold it cheaply to advertisers. He was cold-blooded, he was innocent, and he was destructive. We were left dead on the floor.
On the other hand, he loves streaming. “Music is everywhere,” he says. “With my Sonos system, I listen to anything, anytime. Unbelievably great.”
Wenner admits that starting a tech magazine might not be the worst idea, even if he thinks about the age of the Internet. But a combination of a lack of interest in the subject and the company’s full roster of other titles resisted. “I guess I don’t have the bandwidth or the time or the interest at the moment. We had started. outside,” he says. “I really didn’t feel like we could put out another magazine. I wish we did.
However, Wenner had the opportunity to play a role in the start-up technology publication. He told me that WIRED founders Louis Rossetto and Jane Metcalfe once approached him about becoming a minority owner. A rolling stone of technology. Wenner flew to his hometown of San Francisco and visited the nearby WIRED offices. A rolling stoneFormer headquarters. “Everything looks the same except for the computers,” he said. But he passed on partly because he felt there might be a conflict in philosophy. Instead of focusing solely on journalism, Wenner thought WIRED should be a product-oriented magazine like Ziff-Davis Publishing. PC magazine. “I felt more publicity would come with it,” he said. (Metcalfe confirmed the visit. “Everyone commented on how tall he was and how short the people in the office were,” she says.)
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