YouTube’s “Fashion Month” features updated looks and covers from New York, Milan and Paris

September is a big month in the fashion world. New York Fashion Week It starts September 9 And it passes through the 13th. MilanThe week-long style festival begins September 20. Only six days later, Paris Fashion Week He gets his turn on the beaten path. So there’s no better month to bring more activity to YouTube’s three-year-old fashion hub.

YouTube’s “Crowded Pack [sic] Fashion Month” will include a YouTube Shorts campaign, a pop-up showroom in New York City, and dozens of new videos from top fashionistas on stage. Those videos, along with many others, are available on the landing page at youtube.com/fashion.

To kick off this month-long celebration of haute couture, YouTube Shorts It invites users # Adjust the runway. The campaign promotes the practice of “upcycling”, which allows designers to use old threads from thrift stores and closets to create high-fashion looks. Including more than 40 creators LauraDIY, Molly Burke, The Sorry Girls, DoxfairyAnd Just plotwill post their own short-form clips as part of #RemakeTheRunway.

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Here is the early entry of the competition Rach speed:

So what are #RemakeTheRunway contestants competing for, anyway? The answer to this question can be found in a pop-up space in New York City’s beautiful Soho neighborhood. YouTube is repurposing empty storefronts to showcase unused clothing. Myra Jennings, TheStylingTwins, Culirpa, Gunnar Deathrage, Haley’s Corner, Jenna PhippsAnd LittletohAppears alongside YouTube Shorts campaign entries.

Clips from #RemakeTheRunway will also be shown to New York Fashion Week audiences. Thank you for your partnership LinkNYCshort videos will be broadcast on screens that crowd the streets of the city.

Coverage of all this fashion frenzy will be live streaming coverage from New York, Milan and Paris, available on Fashion Hub. Interestingly, that landing page is also highlighting the work of a top TikToker. One of the videos trending right now is the latest Hugo Boss campaign featuring the house’s new partner. Cabbage cow.

YouTube Fashion Week has become an annual tradition. Past initiatives include a 2018 event where several YouTube stars walked the makeup-free New York Fashion Week runway, and a party in Paris that same year that brought together top designers.