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From London and Milan to Paris and New York, Fashion Week has been a precursor to the trends to come. And just like the runways on which the influencers in attendance were presented, styles ranged from clean and theatrical to exotic and otherworldly. For many designers, the compositions are context, visually telling the stories behind the collection.
Fashion Week’s most recent iterations haven’t been the same. At Bottega Veneta, Italian design pioneer Gaetano Pesce transformed the simple bones of a warehouse space into grandeur, filling the floor with a sea of color on 400 uniquely colored resin chairs. “This place is a tribute to diversity,” Pesce said in a press release. “It’s about human beings; we’re all different. Other collections were equally as bright sans color: at Dior, French artist Eva Jospin created a baroque-inspired fantasy scene entirely out of cardboard. (He had the same idea.)
Fashion-in collaborations continue off the runway and into the show rooms, with collaborations between Totem and Svenscht Ten as well as Aurier and Christopher John Rogers at the start of Fashion Week 2023. They make their way into the house.
Dior makes a transportable scene: out of cardboard
In the center of the Jardin Tuileries in Paris, the Dior show began with a dimly lit theatrical performance on an equally impressive stage. Upon closer inspection, it became clear that the intricate set was made entirely out of cardboard, drawing on the stunning traditional baroque gardens that can be seen around Italy. In the middle of the cartoon is the work of none other than French artist Eva Jospin, known for her architecture.
It’s not the first time we’ve seen cardboard used in high design: Frank Gehry’s iconic rocking chair has graced the pages of many homes since 1969. A.D. But Jospin’s level may indicate taking basic materials to the next level; When shading, cutting and sanding techniques are involved, we see how much can really be changed. In this age of continuous thinking, we expect the potential of media to be explored more.
Gaetano Pesce creates a sea of color at Bottega Veneta
“As a designer, I make originals, not standardized series,” says influencer Gaetano Pesce. “We’d die if we saw the same thing every day” For Bottega Veneta, the versatile designer brought a clean industrial space with originality. Show-goers sit on 400 hand-painted chairs made of cotton and hand-painted resin, each featuring different colors and patterns – some with letters added, others with smiley faces. As the models (Kate Moss among them) walked the catwalk in carefully crafted ensembles, they followed a vibrant tarmac path of purple, blue, orange and pink.
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