Martha Stewart tests fashion, AI design engine makes first and more

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Decorating soft spaces is not easy – the rising popularity of 95 square meter apartments in Tokyo takes those challenges to the next level. Find out about weekly headlines, startups, events, recommended reading and more.

Business news
Thanks to rising mortgage rates, selling a home is tough these days—though new information can help home renovators improve their chances. The Wall Street Journal Reports. According to a recent report by the National Association of Realtors, interior improvement projects with the highest return on investment include refinished hardwood floors, new hardwood floors and improved insulation. On the other hand, larger projects like a new kitchen or deck may not be worth the investment and could extend the time a home is on the market due to supply and labor shortages. Overall, renovation efforts appear to be on the rise, with roughly 95 percent of sellers making improvements or repairs before listing their property between mid-July and mid-August — up from 71 percent six to 12 months earlier.

Goodwill has launched a new online marketplace, Fashion business Selling pre-owned clothes, toys and furniture along with a variety of high-end designer items, reports. Called GoodwillFinds, the site starts with a selection of more than 100,000 items. Matthew Kenes They spoke BOF The company plans to increase that number to more than a quarter million by the end of 2023. By entering the e-commerce platform, the company is positioning itself to capture more of the rapidly growing resale sector, which is expected to double. In the year Worth $82 billion by 2026.

Nashville, Tennessee’s Hermitage Design Center, which has been in business for 78 years, is getting out of the brick-and-mortar business altogether. The company has announced that it is selling its main lighting, plumbing and home accessories showroom and moving to an online-only model. according to Home accents todayOwner Jack Fleischer He decided to sell the storefront in response to increased development in the city’s downtown area, which is driving up local property values. Also, as a senior purchasing agent Rachel Fleischer He said earlier HatAs the forced temporary closures during the pandemic have proven, most of the company’s customers browse Hermitage products online and visit the store in person after deciding what to buy.

White Label Studio—a Calhoun, Georgia-based digital marketing agency specializing in the home and outdoor industries—announced that it has acquired the Haven Conference from Atlanta-based event firm Stockdale Design. Founded in Atlanta 12 years ago, the annual gathering unites influencers in home improvement, DIY, home decor and lifestyle. Following the purchase, the former owner of Haven Christine Stockdale He will remain a consultant as the business sets its sights on expanding programming and increasing year-round educational offerings.

Latexco US, a major supplier of latex and foam for bedding, is shutting down all domestic production. Furniture today It provides reports and changes the strategy to the direct container program implemented through the factories in Belgium and Spain. Citing declining demand in the U.S. market, company officials will close both the 175,000-square-foot facility in Georgia and the 100,000-square-foot center in Phoenix.

EK has pledged to transition its home delivery services to electric vehicles by 2025; Reuters According to the report, it is part of an eight-year plan to significantly reduce greenhouse gas emissions. The Swedish furniture company has completed the transition to electric vehicles in some cities Jesper Brodin He stated that infrastructure construction is underway to implement the plan in a comprehensive manner. EK aims to be climate positive by 2030, or to reduce carbon emissions by more than its value chain emits.

Starts and cooperation

Italian linen brand Sferra has expanded into the carpet category. Debuting earlier this month, the new rugs are made in India and Turkey, and come in seven patterns, including abstract cloud-like patterns, colorfully detailed medallions and floral motifs.

French crystal house Lalique’s entry into the Metaverse is the Impossible Vases collection – a series of 10 NFTs available for purchase on the OpenSea platform. Designed by Lalique’s artistic and creative director Mark LarminauxThe launch reimagines the Bacchantes vase originally designed by the founder Rene Lalique In the year Along with receiving a one-of-a-kind digital file of the 1927 artwork, buyers will also receive a Bacchante vase. A private tour of the Lalique factory for two in Alsace, France; and membership to the company’s new NFT community, which includes early access to future projects and invitations to private events.

Reveling in industry hype around color trend forecasting, direct-to-consumer paint brand Backdrop announced its new paint color debut of the year. Recently created in collaboration with the New York-based design retailer, the bright yellow-orange shade was created with a sense of playfulness and fun in mind, and comes in a custom-designed built-in collectible paint can.

Martha StewartThe new product launch sees the home and lifestyle icon foray into the apparel category with the launch of a new clothing line available exclusively online. The Martha by Martha Stewart fashion collection includes a variety of poplin and chambray shirts, jeans, utility pants, jumpsuits and down puffer vests, all inspired by Stewart’s personal wardrobe.

left: Backdrop has debuted its tongue-in-cheek color of the year. Backdrop | right: French crystal house Lalique kicks off IMFA with The Impossible Vases collection. By the grace of Lalik

Representation of the showroom
The Atelier Purcell luxury furniture collection created by the founder and designer Alexander PurcellThey are now available in three new commercial locations: the Paul + showroom at the Decor Arts Center in Atlanta, the Pavoni Flagship showroom at the Design Center Chelsea Harbor in London and the David Sutherland showroom in Dallas.

Recommended reading
In the year Homes that made a fortune before the 2008 recession saw their estates crumble when the housing bubble burst. Today, only a few survivors of that generation have joined the current lightning wave, which in turn has been fueled by rising home values ​​and the rise of HGTV’s home-flipping shows. such as Daniel Reports b ChanceThe decline in housing demand due to rising interest rates, has raised the threat of another industry collapse, some seasoned real estate veterans predict that it will “destroy” the housing herd again in the coming years.

The early stages of the design concept process can be daunting, but a new AI visualization platform called InteriorAI aims to provide a shortcut. The app allows users to upload a picture of the room, then creates a new rendering of the space based on one of 17 styles, including “tropical” and “upscale.” such as Elizabeth M. Brandon Reports b Fast company, the capabilities of the new technology are a catalyst for creativity, although they still do not come close to replicating the capabilities of real-life designers. “Each version spits out visions of my house that seem mega cool at first and then, upon closer inspection, seem mega dysfunctional,” says Brandon.

Cue the applause.
The International Furniture and Design Association Educational Foundation has selected this year’s design student scholarship winners. In the year The Class of 2022 will receive a total of $16,000 for their educational efforts, prestigious awards selected for their commitment to creating indoor environments that are healthy, sustainable and enhance the quality of life for residents. The winners include Dylan Borosky Florida State University, Elaine Mansour Appalachian State University in North Carolina; Brianna Lee At Converse University of South Carolina, Abel Peter Virginia Tech, Tomoki Nomura California Art Center College of Design, Sarah Lewis North Carolina State University, Melanie Callan Sanchez Salem College in North Carolina and Lauren Hellner University of North Carolina at Greensboro.

In collaboration with to live Magazine, window and door manufacturer Andersen has announced the winners of its second annual Bright Ideas Awards. The program recognizes outstanding architectural projects with a focus on windows and daylighting. This year’s honorees include Phoenix Rising, a project by TGMA in collaboration with Spadi Custom Homes and id3 Group in Lake Tahoe, and The Polk Bungalows by Stance Architecture.

Homepage Image: Atelier Purcell has moved into three new showrooms in London, Atlanta and Dallas. Courtesy of Atelier Purcell



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