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A 2020 employee engagement survey by the bakery professional revealed that increasing the number of women in leadership positions will advance Dawn’s DE&I (Diversity, Equity and Inclusion) goals.
A year later, Dawn launched the Women’s Leadership Program (WLDP), a powerful platform that builds and strengthens the company’s talent pipeline and equips high-potential women with the right knowledge, skills and experience to accelerate their growth and catapult them to the top. Level leadership roles.
“In an employee survey, we heard from Team Dawn that more women leaders think it would benefit us to be at the top of the organization.”said Felisa Stockwell, VP of Global People and Culture, Dawn Foods.
As we developed our formal DEI strategy for 2020, we went back to our team and listened to team members in listening sessions. And again, we heard from them that getting more women into executive leadership positions at the top of the organization is a priority..
“One way we’ve decided to do this is by creating a formal and structured development program to invite high-potential women with the right knowledge, skills and development to accelerate their growth and truly prepare them for those senior leadership roles.”.
Why are people so important?
“Without [right] We can’t make any products at dawn people. [and] We can’t sell it.”Dawn chief personnel officer Jason Leoy added.
But above all, Dawn is a family company, so our people are treated like family..
“Every business conversation we enter into – whether it’s an acquisition, an investment or a new product launch, an upgrade… or a new plan – we talk about people and the impact on people. It’s part of our DNA.”.
Stockwell’s 12- to 18-month WLDP is both a long-term initiative and a springboard to something bigger.
“We see this as a long-term and sustainable program by growing and accelerating the development of women.” she said.
But at the same time, we look at this as our pilot to bring other specific development programs into the organization… something we’re looking at in 2023..
Added Leo, “If something pops up and then [move onto] Another thing, people lose interest and leave. Same thing with products. So, whatever we do, we make sure it’s repeatable. If not, upgrade it for the next evolution..
Dawn DEI
Stockwell says Dawn’s Diversity, Equity and Inclusion (DEI) approach includes three key pillars.
“The first is to embed DEI into our mix. That’s what we do every day as an organization: our policies, our practices, how we interact with people, how we treat people..
“The second is around training, education and awareness, helping people understand what DEI is all about. That’s where the celebration comes in: celebrating our differences, what makes us who we are.” .
“The third pillar focuses on external relations and supplier diversity. We will work to do more in the coming years by connecting with companies and universities to bring in diverse talent, veterans, people with disabilities, etc..
I’ll add that, as part of our DEI strategy, we’ve engaged some of our customers—especially those in North America—for things like Pride Month. .
“For National Hispanic Heritage Month [15 September – 15 October], we empower customers to share their stories and what that particular holiday or celebration means to them and their community. It is a way to involve our customers in that celebration or event, but also to let us [consumers] Note that DEI is prioritized by Dawn. Stockwell said.
The donut of the future
The global bakery manufacturer and ingredient distributor exhibited at this year’s IBIE. His latest invention,Quickly becoming a game changer in the bakery industry.
Thanks to the increased awareness of health caused by Covid “Everything is individually packaged.” said Leo. While there on food safety, the downside is a ‘crying’ lightning bolt after a few hours.
Dawn’s Pak Perfect Non-Sticky Donut Glaze is a patent-pending glaze technology that keeps packaged yeast-packed donuts from sticking for up to five days.
“Dawn’s latest donut innovation offers grocers and manufacturers a solution that keeps yeast-raised donuts fresher and longer,” said Roja Ergen, Director of R&D Wet Ingredients, Dawn Foods North America..
“The new donut glaze remains intact, non-sticky, and greatly reduces waste and helps bakeries’ labor needs.” .
Consumer feedback has been positive, with 66% of participants in Dawn’s Sensory Testing showing a preference for Pak Perfect Yeast-Rising Donuts over traditional glazed variants.
Tech, nostalgia, happiness and health
IBIE provided Dawn Foods with an opportunity to showcase the 2023 global bakery trends to help better understand customer needs and wants. Over the past three years, Dawn’s Market Research & Insights team has interviewed thousands of consumers, bakeries, retailers and foodservice establishments to see how these trends come to life.
“We actually have four new trends that we’re releasing this year.”said Sarah Hickey, senior director of insights and marketing for North America at Down Foods.
“The first technology shift; how food has evolved based on the advancement of technology use and not only online ordering and delivery where consumers eat, but also all elements of social media. To make life easier for consumers and a more convenient place for them to eat..
“The second trend we are seeing is the search for experience. It’s an amalgamation of nostalgic shapes and flavors that consumers have an emotional connection to, but are eager to pursue that quest in the form of new international and cultural flavors..
“So mixing things up, for example, we explored the Mexican hot chocolate brownie: taking the Mexican hot chocolate flavor profile and bringing it to the brownie. Consumers are excited to try things out in a twist that makes them fun and interesting.”.
The third trend, Hickey said, is everyday happiness.
When we think about the importance of mental well-being and mental health, especially in the last few years, it is based on the desire of consumers to bring moments of joy and happiness into their lives..
Consumers are thinking and talking about that. We know consumers prioritize their mental well-being, the things that bring them happiness just as much as the calories they eat. So, we’re seeing a lot of growth in small, individual behaviors that are high quality and bring those moments of joy..
Finally, caution is important.
“This is our security…the consciousness of the user. It’s not about strict diets, strict rules or strict rules that we’ve seen before… but about being very conscious of their own personal well-being, which is good for them. Things like gluten free, reduced sugar and clean labeling. They are. [also] Regarding the environmental consciousness of things: if you think of things made sustainably or made in an animal welfare environment and things like vegan or vegetarian. It is not only about their own personal safety, but it is based on the greater good. .
“And local. How do they support their community? That’s all wrapped up in a mindset that the consumer brings forward, and that’s how they align themselves with the brands they choose. Again, it’s not about strict diets or strict rules, but how that set fits with their value system.”said Hickey.
The development of the metaverse
Going forward, Hickey believes the concept of the discreet issue will continue to grow and resonate with discerning consumers.
“That consciousness continues to play a role in the various entities we see and some other trends.”she said.
“In matters of thought, we see joys that come every day; [while] Mental health goes hand in hand with physical well-being and health, as well as environmental, community and planetary well-being..
“I think we’ve only scratched the surface. Dawn has done an amazing job creating a portfolio of better-for-you items that are still delicious – we found out how to make a delicious brownie that turns out to be vegan..
“It’s definitely an area where we’re putting a lot of focus and energy and attention. I think technology is not going away.”According to Hickey, the metaverse has become ingrained in the habits and lifestyles of the younger generation.
“As an industry, we need to figure out how to inspire those moments, where baked goods and desserts play a role but in a different environment that no one has ever seen before..
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