A fashion editor explains this TikTok style |

TikTok’s latest style trend, whimsigoth is the bewitching aesthetic that has put the internet and the fashion crowd under its spell. We explore its origins and how to wear the look this season.

With currently just under 30 million views and counting, the whimsigoth hashtag is reigning supreme and gaining moment on TikTok. Mixing the witchy energy of iconic TV shows and movies such as The Craft and Buffy The Vampire Slayer, this ’90s fashion trend romanticizes the gothic look, so think Tim Burton rather than The Cure. The term, which fuses whimsical and gothic, was originally created by the Consumer Aesthetics Research Institute to describe a moody, but playful element of interior design popular in the ’80s and ’90s and it has since made its way onto TikTok, where it’s found a whole coven of new fans.

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