Primer announced a partnership with international fashion chain New Look to boost its e-commerce sales

London — (Business Wire— Primer, the world’s first no-code automation platform, has announced its latest partnership with British global fashion retailer New Look, a chain of 440 high street stores in the United Kingdom (UK) and Ireland.

In the UK, Statista data shows that four out of five consumers are digital shoppers and the most popular items bought online by British women are clothes, shoes and accessories. Customers’ demand for flexible ways to shop means the online payments landscape has exploded in recent years. To be successful, merchants must implement and maintain dozens of providers, from payment service providers to fraud tools, statement modules, wallets, pay-now-pay-later tools, and more.

Premier’s partnership provides New Look with an extensive code-free infrastructure that enhances the online shopping experience and ensures that it is aligned with the needs of the sector.

Premier’s no-code solution reduces the high cost of building online payment infrastructure, which typically requires large engineering teams and significant time and IT investment. With Premier, New Look can onboard, maintain and automate dozens of new payment tools from payment providers and fraud tools – reducing the time a customer has to verify their identity with their bank – to define checkout modules. , wallets, buy-now-pay-later devices and more in just a few clicks in the dashboard.

Pedro Carvalho, Head of Sales (UK) at Primer; He commented: “Online fashion is a competitive space, with many brands looking for quick and cost-effective ways to develop a seamless checkout experience, especially in the current market environment. New Look is a popular high street brand and we are delighted that our payments infrastructure will allow them to achieve their exact payment roadmap with minimal cost and development time.

Ian Mahoney, director of engineering platforms at New Look; “Partnering with Premier will allow us to align our payment infrastructure with the growth of our digital platform,” he added. The technology not only allows us to quickly work with new payment providers and services without any code, but also helps us drive conversions throughout the checkout flow. Ensuring that we provide our customers with the best checkout experience is a key priority for NewView, and Primer allows us to make payments globally by offering our customers the payment method of their choice.

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