SleepLabs building high-density memory foam mattresses, pillows and accessories got felicitated by Nityanand Rai- Honourable Minister of State for Home Affairs, Mayor Rajkot and Rajya Sabha Member of Parliament in a ceremony organised at Atmiya University in Rajkot, Gujarat.
The event also saw hundreds of attendees from academia, industry, startups, and other sectors who came together to celebrate the felicitation, discuss the agendas of the nation’s importance and find solutions to some of the most pressing problems our country is facing.
SleepLabs, backed by Startup Incubation and Innovation Centre, Indian Institute of Technology Kanpur (IITK), AIIDE Centre of Excellence, NASSCOM Centre of Excellence, and i-Hub (Government of Gujarat ), has been innovating in the sleep category and has even filed patents for the smart pillow to track health vitals while sleeping.
Taranpreet Singh (CEO, SleepLabs), who was recently featured in “30 Under 30″ for social entrepreneurship by IIT and IIM Indore, says,” We are elated and honoured to receive the felicitation. We are committed to serving our customers, creating value for our stakeholders and wealth for the nation, and this felicitation has put us in high morale to continue our efforts. We would further like to commend the efforts of the State and Central government of India to foster and nurture entrepreneurs across the country, and we feel privileged to lead the movement.”
After great success on online channels like Amazon, Flipkart, other marketplaces and the website, the company focuses on launching franchises in different cities in India and has gained an immense interest in the initiative.
Ritu Raj (CMO, SleepLabs) adds, “Omni channel presence is the key, and our franchises would not just help the end consumers to touch and feel the products but would be creating thousands of micro-entrepreneurs and generating lakhs of employment. Our products are 100% Made in India, and we look forward to taking this movement across the globe in the coming years.”
According to experts, Sleep is a $488 Billion market worldwide, where mattresses take up more than $30 Billion, and the pillows market is valued at $11 Billion globally. In India alone, mattress as a category produces more than $2 Billion in revenue, where 40% of that is organised while 60% is unorganised. With increasing spending capacity and disposable income of the end users, this unorganised market is a huge opportunity and ready for disruption.
One of the renowned Sleep Scientists adds, “I have been using SleepLabs products for the last year, and the products are a blend of comfort and durability. I am really impressed by the success of the team and would like to congratulate them on achieving this phenomenal milestone at such an early stage of the business.’
As of now, thousands of customers use SleepLabs products across India and the globe, and you can also join the Sleep revolution by starting a franchise in your city. You can connect with the team at firstname.lastname@example.org