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Jacksonville, Fla., October 13, 2022 /PRNewswire/ — AcostaThe global leader in integrated sales and marketing services released its new Frozen Food Trends & Insights study this week. National Frozen and Frozen Foods Convention. With high prices for consumers, sales of frozen food have gone up 70 billion dollars Last year, according to NielsenIQ – a 7.6% increase in 2021 and a 31% increase over 2019 pre-pandemic sales. According to the study, there are three key drivers of frozen food purchases for consumers this year: price, convenience and healthy options. It weighs like an assistant driver to buy comfort.
“Two years ago, our research showed a slowdown in food sales growth, mainly due to the pandemic and the evolution of consumer demand, with more people preparing meals at home,” he said. Kathy Rish, SVP, Consumer Insights and Trends at Acosta. “Today, while the average price of frozen produce will increase by 15 percent by 2021, consumers continue to choose frozen as a key part of their food shopping experience,” she said. “We found that purchasing criteria are balanced between affordability and value requirements, healthy choices that meet dietary or lifestyle needs, convenience of preparation and a little convenience.”
With 98% of households purchasing frozen foods, 86% of consumers are visiting the frozen section on all or most of their grocery store visits. Innovation is driving flavor options to meet more dietary needs and lifestyles, and many new entries are taking key positions on refrigerator shelves. There are ongoing opportunities for manufacturers and retailers to influence purchasing decisions.
Value is key.
- 67% of consumers believe that ice sometimes provides better value than non-ice, listing the vegetables, fruit, meat, fish and pizza categories.
- 93% of consumers are noticing higher prices on frozen foods and 40% of consumers spend more time looking for deals
- Buying frozen meals in club stores has increased by 5% this year, with 52% of households saying they buy in bulk to save money.
Understanding frozen food shopping habits
- Regarding frozen food purchases:
- 91% of purchased sweets – comfort, convenience and desire
- 89% purchased prepared meals and 59% of consumers recently had a frozen main meal as a substitute for eating out.
- 75% of purchased vegetables because frozen vegetables are often perceived as “healthier” than fresh.
- 72 percent of tied purchases are planned with motivation
- Consumers prefer to buy frozen foods in stores.
Acosta Insights for Manufacturers and Retailers
- Clearly communicate the marketing and packaging of frozen foods, especially bulk items, and entry ideas that help stretch the consumer dollar.
- Frozen foods are undergoing a health-focused rebrand – educate consumers about the healthy nutritional content of frozen foods and continue to increase options with healthy innovations such as plant-based options.
- Emphasize the convenience of meal solutions and discuss dinner meal solutions that mix and match frozen fresh items
- Enhance the freezer shopping experience to make it more fun, exciting and engaging.
“There is an opportunity to do more to engage with customers and drive happiness and purchase in the cold room, in-store and online, through targeted omnichannel marketing, sales promotions and retail merchandising. Supporting the growth of prospects and purchasing decisions,” Risch said.
For more information, visit www.acosta.com/news Or email us. [email protected].
About Acosta
Acosta’s progressive, business-centric solutions enable today’s largest brands, retailers and food service providers to win in today’s marketplace. Since 1927, Acosta has developed trusted relationships and unmatched balance. In a complex and rapidly evolving omnichannel world, Acosta’s network of companies allows us to connect with consumers anywhere. We’re connecting tomorrow’s business today with data-driven growth strategies and exceptional customer experiences.
Source Acosta
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