Luxury Fashion Brands in China Embracing Middle-Aged Actors |

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The group, which has long disappeared from the public eye, is gaining recognition in an industry that prefers young faces.

In the year At the 2020 awards ceremony, Hai Qing called for an aging society in China’s entertainment industry and asked for more career opportunities for middle-aged actresses. It seems that more than television and film producers have listened to the 44-year-old celebrity.

Two years later, Hai is regularly collaborating with major international fashion labels such as France’s Chanel and Italy’s Max Mara. The actress, known for her roles in the blockbuster drama “Back to the Dust” and the TV series “The Narrows,” was recently spotted in Chanel haute couture at the FIRST International Film Festival in August.

Hai is moving away from younger celebrities and embracing a more diverse group of influencers, as a growing number of middle-aged Chinese actresses collaborate with major international fashion brands. Industry watchers attribute the change to the combined effects of China’s steadily aging population, aesthetic sensibilities and an ever-increasing number of “little fresh meat” idols. Continue reading the full article here

– This article appeared first Sixth tone.



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